TECHNICAL PRODUCT MANAGER (ADS / AI GROWTH) — TPDM 📌 ROLE OVERVIEW We are looking for a Technical Product Manager (TPM) to lead the development of AI-powered advertising and growth products. You will sit at the intersection of AI systems, advertising platforms, and performance growth, translating complex ad-tech and data problems into scalable product and system solutions that directly impact revenue and marketing performance. This role requires a strong combination of product thinking, technical depth, and understanding of digital advertising systems. 🎯 KEY RESPONSIBILITIES 1. AI ADS PRODUCT STRATEGY - Define the product strategy for AI-driven advertising systems, including: - AI-generated ad creatives (copy, image, video) - Automated campaign optimisation - Audience targeting and personalisation systems - Identify high-impact opportunities to improve core metrics such as ROAS, CAC, CTR, and conversion rate - Translate growth and marketing needs into structured product and system requirements 2. ADS SYSTEM & TECHNICAL DESIGN - Work closely with engineering teams on the design of core advertising systems, including: - Ad ranking and recommendation systems - Bidding and budget allocation mechanisms - Attribution and measurement models - Understand and define end-to-end data flows: User events → tracking → data pipelines → modeling → optimization loops - Evaluate trade-offs between performance, scalability, latency, and cost 3. AI-DRIVEN GROWTH PRODUCTS - Build and scale AI-powered advertising products, such as: - Automated creative generation systems (text/image/video) - Campaign optimization agents (budget, bidding, targeting) - Intelligent decision-making systems for ad performance improvement - Design feedback loops between model outputs and real-world advertising performance 4. CROSS-FUNCTIONAL EXECUTION - Partner closely with engineering, data science, and growth teams to deliver high-impact products - Write PRDs, technical specifications, and define clear success metrics - Drive execution across multiple stakeholders in a fast-paced, iterative environment 5. DATA & EXPERIMENTATION - Design A/B testing frameworks to evaluate ad performance and product impact - Use data to guide product iteration and decision-making - Define and track key metrics such as ROAS, LTV, CAC, funnel conversion rates 🧩 REQUIREMENTS MUST-HAVE: - 3–7 years of experience in Product Management, Engineering, Data Science, or Ads/Growth-related roles - Strong understanding of digital advertising ecosystems (Meta Ads, Google Ads, TikTok Ads, etc.) - Solid technical background (Computer Science, Engineering, or equivalent hands-on experience) - Ability to reason about systems, data pipelines, and/or ML models - Experience working closely with engineering teams on complex system-level products PREFERRED: - Experience in performance marketing, growth, or ad-tech companies - Familiarity with: - Auction and bidding systems - Recommendation or ranking systems - Attribution models (last-click, multi-touch, incrementality) - Exposure to AI/ML systems (especially LLMs or generative AI) - Experience building 0→1 products in early-stage or fast-paced startup environments 🚀 NICE TO HAVE - Experience building advertising automation or growth optimization tools - Strong intuition for marketing funnels (impression → click → conversion → retention → LTV) - Experience with generative AI systems for creative production - Background in quantitative fields (Computer Science, Math, Statistics, Economics) 🧭 WHAT THIS ROLE IS NOT - Not a purely marketing or growth operations role without technical depth - Not a Technical Program Manager focused only on execution and timelines - Not a pure engineering role without product ownership and decision-making responsibility