Zeely is a Ukrainian AI marketing intelligence platform that automates creation and scaling of digital advertising for small and medium businesses.
Join us as a Senior Product Manager (Viral Video Ads) and take ownership of one of Zeely's most strategic product directions. We're looking for a product leader who can define the vision, shape the strategy, and build an AI-powered experience that helps businesses consistently create viral short-form videos for organic growth. You'll work at the intersection of AI, product, content creation, and social media, turning user insights into features that drive activation, retention, and long-term engagement. Zeely AI is a platform that uses artificial intelligence to generate viral UGC videos and ad banners, as well as launch effective ad campaigns on Facebook and Instagram, helping small businesses become visible and scale. We already have 1,5M+ users in the US and are consistently growing 4x year-over-year. Today, Zeely is ranked among the Top-1 products in its category on the US market, and our team has grown to 200+ specialists. WHAT YOU NEED TO JOIN US: - 7+ years of experience as a Product Manager (B2C background is highly valued), including leadership roles. - Proven track record of scaling digital products. - Strong analytical skills — ability to work with data, conduct market research, and turn insights into actionable ideas. - Experience with subscription-based products. - Hands-on knowledge of product analytics (Amplitude, Firebase) and marketing analytics (AppsFlyer, Google Analytics). - Deep understanding of marketing and product metrics. - Experience running A/B tests. - Proven results in implementing retention and growth strategies. - Ability to plan, prioritize, and manage release cycles (close collaboration with product and engineering teams). - UI/UX design culture fit. - Solid knowledge of Jobs-To-Be-Done and other product methodologies. - Upper-Intermediate English or higher. WHAT YOU’LL BE WORKING ON: - Develop and execute product strategy aligned with company vision and business goals. - Build and optimize key user flows (web & mobile). - Drive product growth and performance through data-driven decision-making. - Optimize monetization models, especially subscriptions. - Coordinate cross-functional collaboration with development, marketing, analytics, and design teams. - Implement modern product management approaches and improve internal processes. - Analyze markets and competitors to bring innovative features. - Run A/B tests and introduce changes based on analytics to boost engagement and retention. - Contribute to scaling the product: launching new features and expanding to new markets. - Work closely with stakeholders across Engineering, Marketing, Admin, and Customer Success to hit strategic goals. WHY YOU’LL LOVE WORKING WITH US: - Work with cutting-edge technologies and develop AI-driven tools. - Join a strong A-player team. - Freedom to implement ideas and directly impact the product. - Build a product that is already a Top-5 player in its vertical in the U.S. - Be part of a global company with opportunities to grow into top leadership positions. - Work in a startup growing 4× year-over-year in the U.S. market. - Fully remote work with an option to join us in our cozy Warsaw or Kyiv offices. RECRUITMENT PROCESS: Recruiter Interview → Hiring Manager Interview → Test Task → Hiring Manager Review → Interview with C-level → Reference Check → Job Offer You’ll be working directly with stakeholders. This is your chance to join a fast-scaling startup at an exciting stage and build your career with us. Apply now — let’s talk!