COMPANY DESCRIPTION Novo is a venture-backed fintech that simplifies banking for small businesses. Since our Fall 2018 beta launch, we've expanded offerings from free checking accounts and debit cards to lending products, business tools (invoices, bookkeeping, and more), and integrations. Today, Novo is a powerfully simple banking platform that serves over 250,000 small businesses. In addition to providing smart tools built for entrepreneurs to better run and grow their businesses, Novo has processed billions in transactions in partnership with a number of established banking partners. Our vision is to be the go-to platform serving small businesses – from launch to everyday – so business owners can focus on growing, while Novo provides seamless money movement, money storage, and access to capital. We'd like to look back 5–10 years from now and know that we helped new generations of small businesses succeed because of the work we did at Novo. Novo raised $170 million in venture capital and is backed by leading investors, including Stripes, Valar Ventures, Crosslink Capital, and Notable Capital (formerly GGV). Learn more at https://www.novo.co. ROLE DESCRIPTION Novo is seeking a highly experienced and motivated growth product leader to own and scale how we acquire, activate, and retain small businesses. This role is critical to driving sustainable, data-driven growth across the funnel — from awareness through conversion to long-term retention and product depth — while serving as a strategic partner to the executive, product, and marketing teams in a dynamic, regulated fintech environment. The ideal candidate is a hands-on builder who can run rigorous experimentation, translate company objectives into a clear growth roadmap, give our products a sharp point of view that resonates with the right customers, and leverage AI to accelerate experimentation velocity, discovery, and the day-to-day work of growth. This is a high-impact, high-visibility role with significant exposure to leadership, product, growth marketing, and our customer base. RESPONSIBILITIES GROWTH STRATEGY & LEADERSHIP - Develop and execute a growth product strategy aligned with Novo's mission, growth objectives, and unit economics. - Serve as a key strategic partner to the executive, product, and growth marketing teams, providing data-driven insight to guide major business decisions. - Translate high-level company objectives into a prioritized growth roadmap, connecting fast-moving experimentation to the long-term strategic arc rather than chasing short-term, disconnected wins. - Give Novo's products a clear point of view — defining who each product is for, what value it delivers, and why it resonates — so we serve the right customers rather than building for everyone and no one. FUNNEL & EXPERIMENTATION - Own the full growth funnel across acquisition, activation, conversion, monetization, and retention, with a clear view of how each stage drives unit economics (LTV, CAC, and payback). - Design, run, and scale a rigorous A/B testing and experimentation program, including landing pages, messaging, onboarding, pricing, and personalization. - Favor rigorous, cohort-based analysis over surface-level correlation when evaluating performance and informing investment decisions, while staying comfortable acting on directional data when speed and urgency demand it. - Partner with Product, Engineering, Design, and Growth Marketing to productionalize winning experiments and turn learnings into durable, scalable product features. ACQUISITION, CONVERSION & RETENTION - Improve conversion rate across the marketing site and onboarding by clarifying value props, reducing friction, and meeting the right message to the right customer at the right moment. - Strengthen awareness and top-of-funnel performance in partnership with growth marketing, including SEO, AEO/LLM-driven discovery, organic channels (e.g., Reddit, social), affiliates, and educational content that compares Novo clearly against alternatives. - Drive retention and stickiness by increasing the number of Novo products each customer uses, deepening engagement, and ensuring real value is transacted rather than relying on incentives or short-term lock-ins. - Establish honest, market-comparable definitions of churn, retention, and cohort health, redefining metrics where current measurement flatters the numbers. AI-POWERED GROWTH - Use AI to multiply experimentation throughput — generating and testing variants of copy, landing pages, onboarding flows, and lifecycle messaging far faster than manual production allows. - Lead Novo's approach to AI-driven discovery and AEO/LLM search, ensuring the brand and products surface accurately and favorably as customers increasingly research and compare options through AI assistants. - Apply AI to analysis and personalization — accelerating cohort analysis, surfacing patterns in funnel data, and tailoring experiences to customer segments — while pressure-testing AI-generated conclusions against rigorous evidence. - Champion AI tooling across the growth workflow (research synthesis, drafting, instrumentation, reporting) to raise the team's velocity and quality, and partner with Data, Risk, Compliance, and Legal so AI-driven targeting and messaging meet the privacy, fairness, transparency, and regulatory bar required in financial services. - Stay abreast of the rapidly evolving AI landscape and apply informed judgment to distinguish durable capability from hype when making build-vs-buy decisions on tools and models. PRODUCT PARTNERING & PRIORITIZATION - Partner with Product and Engineering to set targets, track KPIs, and translate growth insights into operating plans, resolving tensions between growth, product, and other priorities using data, impact, resourcing, and risk as the shared standard. - Bring your own hypotheses, prove them through experimentation, and hand off validated, scalable win