Senior Product Manager, Growth (I)

About this role

<div class="content-intro"><p>Kickstarter is the leading crowdfunding platform for creative projects across film, games, music, art, design, and technology. Since our founding in 2009, our mission to help bring creative projects to life has been powered by the people behind the work.</p> <p>Together, we’ve helped creators around the world launch creative projects that have generated billions of dollars in pledges. That same commitment extends inward. Rooted in shared values, Kickstarter invests in the growth and success of our team, treating employees as whole people and empowering them with the autonomy and space to participate in decisions that shape their work and our company.</p></div><p>Kickstarter is seeking an experienced Senior Product Manager to join our team.</p> <p>The salary for this role in the United States is $180,353.</p> <h4><strong>About the Team</strong></h4> <p>As part of the Product Management team at Kickstarter, you will be directly responsible for meaningful and ambitious outcomes that support our mission and vision. You will collaborate with engineers, design, insights, brand, and marketing to validate, build, and launch quality experiences. We value data-informed opinions, outcomes that matter, and building processes that make our products better.</p> <h4><strong>In This Role, You Will:</strong></h4> <ul> <li>Drive growth initiatives across the backer journey optimising discovery conversion rates and user engagement across web and mobile platforms, with a particular focus on mobile as a primary channel.</li> <li>Own the product roadmap for Kickstarter's mobile app experience, partnering closely with engineering to navigate cross-platform development decisions and ensure we're delivering consistent, high-quality experiences across iOS and Android efficiently.</li> <li>Partner with marketing, insights, and engineering teams to develop and test growth hypotheses, using A/B testing and other experimental frameworks to validate approaches.</li> <li>Own significant and complex business objectives (OKRs) that drive key growth metrics such as backer acquisition, engagement and retention, identifying and recommending success metrics that enable meaningful ways to measure progress through a strategic 6-month roadmap.</li> <li>Communicate user problems, business opportunities, team roadmaps, on-going updates, and project/OKR results clearly and effectively to a variety of audiences (e.g., executive stakeholders, product team, people with and without technical expertise).</li> <li>Manage important business relationships with leadership team, key stakeholders, and sometimes key third-party partners to achieve long-term company goals.</li> <li>Work closely and collaboratively with a team of engineers, designers, and other product managers as well as non-technical stakeholders to plan, develop, and release work across web and mobile platforms.</li> <li>Ensure new features are built with feedback from Outreach, Community Support, and Marketing, and work closely with the GTM teams on all features to ensure products are launched with the right messaging and impact.</li> <li>Manage complex roll-outs, including coordinating QA and cross-platform releases (web and mobile apps), and working closely with cross-functional partners such as Legal, Product Marketing, Trust and Safety, and Community Support.</li> </ul> <p><strong>About You</strong></p> <ul> <li>You have extensive experience as a product manager, with at least 3-5 years of experience in product management.</li> <li>You have demonstrated experience driving growth for consumer-facing digital products, designing and running experiments to test growth hypotheses, and comfortable working with analytics tools to measure impact.</li> <li>You have meaningful experience working on mobile products, including taking an app from 0 to 1, and understand what it takes to build excellent app experiences. You think strategically about cross-platform development, including the trade-offs, and can partner effectively with engineering to make aligned decisions.</li> <li>You understand mobile and web platform dynamics and have experience optimising experiences across both.</li> <li>You have experience working on marketplace or e-commerce products where understanding user motivations and reducing friction is critical.</li> <li>You have experience leading cross-functional teams with confidence, using your ability to influence and motivate.</li> <li>You have strong written and oral communication skills and are able to convey user problems, business opportunities, team roadmaps, on-going updates, and project/OKR results clearly to a variety of audiences.</li> <li>You have significant experience managing through ambiguity by shaping user insights/research or opportunity areas into actionable projects.</li> <li>You are comfortable operating in technical discussions and spaces, evaluating technical product tradeoffs in partnership with engineering managers.</li> <li>You have a solid track record of executing and rolling out products and features that delivered positive and measurable impact to users.</li> <li>You have substantial experience with the full product development life cycle, especially product validation, including light-weight testing and experimentation and iterative releases.</li> <li>You have experience managing complex roll-out processes, including QA and cross-platform releases (web and mobile apps), and coordinating closely with cross-functional partners (e.g., Product Marketing, Customer Service, Sales).</li> <li>You have deep empathy for our diverse community of creators and experience working closely with engaged user groups. And have ideally worked with a passionate user group (e.g., sellers, creators, or similar communities) within a two-sided marketplace.</li> </ul> <h4><strong>What You'll Enjoy</strong></h4> <ul> <li>A fully remote workforce with plenty of opportunities to get to know your colleagues</li> <li>100% employer-pai