Dwelly is a London-based AI-enabled platform that acquires and digitizes independent rental agencies to automate the entire letting lifecycle for landlords and tenants.
<h3>About Dwelly</h3> <p>Dwelly — a UK-based, AI-enabled lettings and property management platform, that is growing through a roll-up strategy acquiring estate agencies. The company leverages two arms: i) acquiring existing letting agencies, effectively buying its highly sticky, recurring revenue-type landlords portfolios, and then ii) building a top-notch technology to automate tenant management, payments, and post-rental property maintenance. The company seamlessly integrates AI services to automate all business processes within brick-and-mortar real estate agencies, integrating them into a tech-enabled digital letting platform in two months to radically improve the user experiences and increase efficiency of the business.</p> <p>We’re a fast-growing, product-focused company, backed by top-tier investors and led by a team with deep experience in real estate, technology, and operations.</p> <h3>Position Summary</h3> <p>We are seeking a highly organised, commercially-minded Product Manager to come in as the first Senior Product Manager - Growth at Dwelly. This role owns the product engine behind our commercial number: growing the landlord base, growing revenue per landlord, and keeping landlords with Dwelly for the long term. You will own the landlord relationship surface end-to-end — landlord CRM, the landlord portal, onboarding, retention, and upsell — across all four Dwelly products (Tenant Find, Property Management, Payments, Communications/Platform) and deeply understand the landlord persona in all its forms.</p> <h3><strong>Key Responsibilities:</strong></h3> <p><strong>1. Landlord Insight & Segmentation</strong></p> <ul> <li>Build a working segmentation of the landlord base — e.g. single-property "accidental" landlords vs. multi-property professional/investor landlords — and understand the distinct churn drivers, upsell appetite, and lifetime value of each.</li> <li>Conduct landlord interviews, surveys, and portfolio analysis to understand needs by segment.</li> <li>Act as the voice of the landlord across the company, and wire segmentation into onboarding, retention, and pricing decisions.</li> </ul> <p><strong>2. Retention & Churn Reduction</strong></p> <ul> <li>Reduce service-related churn through proactive prediction (leveraging the platform "brain" and sentiment signals) and timely retention interventions.</li> <li>Attack sale-related churn — the dominant cause, as most churn comes from landlords selling — by identifying properties heading to sale early and keeping them in-network (investor-landlord matching, reseller/portfolio partnerships).</li> <li>Own the retention playbook: triggers, interventions, and ownership of who is contacted when.</li> </ul> <p><strong>3. Landlord Onboarding & Portfolio Migration</strong></p> <ul> <li>Build the product to activate landlords from newly acquired agencies into Dwelly at scale — protecting the portfolio we've just acquired and setting each on an upward growth trajectory.</li> <li>Design the onboarding experience for net-new organic landlords, driven by referrals and partnerships.</li> </ul> <p><strong>4. Revenue Growth per Landlord</strong></p> <ul> <li>Grow the underdeveloped ancillary revenue line — rent guarantees, zero deposit, unified deposit schemes, contractor commissions, mortgage and other financial products — by improving attach rates.</li> <li>Drive fee realisation across acquired portfolios, harmonising inconsistent or discounted fee structures toward standard.</li> <li>Ensure recurring revenue levers such as annual rent reviews reliably fire across the whole portfolio.</li> </ul> <p><strong>5. Growth Product Process & Metrics</strong></p> <ul> <li>Define the metrics for each team and management layer so incentives are aligned, not conflicting, and use them to guide decision-making.</li> <li>Introduce workflows, documentation, roadmap, and rollout/release cadence for the growth function.</li> <li>Work closely with the commercial (GM - once we hire) and platform teams to roll out changes and drive adoption across the MD/Valuer org.</li> </ul> <h4> </h4> <h3><strong> Qualifications & Preferred Background:</strong></h3> <ul> <li><strong>Experience:</strong> 4–6 years in product roles with a strong growth, lifecycle, CRM, or commercial focus, ideally in fast-growing B2C, marketplace, or fintech environments. Combined mileage in both structured, product-led settings and early-stage startups.</li> <li><strong>Skills:</strong> Exceptionally organised, analytically minded, and detail-oriented; strong numerical skills and data-driven decision making; exceptional people skills to communicate across product, commercial, and operational stakeholders.</li> <li>Highly commercial acumen — comfortable owning revenue and portfolio targets, not just shipping features.</li> <li>In step with recent technology advancements: <strong>can deliver some basic products independently with the help of AI.</strong></li> <li>Experience owning growth, retention, or monetisation product in operational or tech-enabled B2C businesses, with a demonstrated ability to build new processes and products from scratch.</li> <li>Experience with financial services / fintech products (insurance, guarantees, lending, payments) is a strong plus.</li> <li>Strong numerical and analytical skills, with a "get things done" attitude and excellent attention to detail.</li> </ul> <h3>Compensation & Benefits:</h3> <ul> <li>Competitive salary with the potential for equity options based on performance, recognising exceptional contributions to our integration success.</li> </ul> <h3>What is it like being a Dwell-er?</h3> <p>Feel free to check out <a href="https://docsend.com/view/7v8gwrjaky7mn895">Dwelly Core Principles</a>. That’s about what we believe in, how we operate and make decisions.</p> <p>What we offer is not a fancy office or a static workplace. Instead, this is solving one of worlds’ most complex problems in the largest consumer industry