b_labs is the transformation and digitization arm of B.TECH, on a mission to change the industry as we know it. We spearhead tech innovation at B.TECH, an organization that has been a cornerstone of the Egyptian retail industry. We are the engine powering B.TECH in achieving its goal of becoming the leading omni-channel platform for consumer electronics and appliances in Egypt. By joining b labs, you will get to benefit from a collaborative startup environment, while also enjoying the stability of working within a company that has achieved strong growth year after year. You will be part of a visionary, customer-focused team with an ambitious mission--to become a trailblazer for digital retail within the Middle East. Responsibilities Lead complex design projects from research to implementation. Influence product strategy and decisions based on well-reasoned design thinking. Coach junior designers, fostering a creative and inclusive design culture. Advocate for users, integrating user feedback, and user research data into design decisions. Proactively contribute to and evolve the company's design system. Requirements Extensive experience as a Product Designer, with a portfolio showcasing your work on complex projects. Advanced proficiency in design software and deep knowledge of interaction design principles. Proven ability to solve complex design problems. Outstanding communication skills, with an ability to drive design conversations at a strategic level. Robust experience in conducting comprehensive user research and usability testing. Benefits Office environment: When you come to our b_labs office, you'll find creative workspaces, a well-equipped kitchen, and an open design to foster collaboration between teams. Flexibility: You know best whether you want to work from home or in the office. Equipment: From "Day 1" you will receive all the equipment you need be successful at work. Therefore, you can choose your laptop and get all the tools you need to stay on top of your game.