<p><strong>About the Role:</strong></p> <p>Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. As we scale, we are seeking a Senior Digital Product Manager to work across our digital channels to unlock platform capabilities. This role is pivotal in delivering a cohesive technology stack that enables our commercial teams to deliver. </p> <p>The Senior Digital Product Manager will own the evolution of Lola’s digital commerce platforms and capabilities, ensuring that Brand, eCommerce, Loyalty & Retention, Ops, and Paid Media teams are enabled by scalable and future-proof digital products. This role sits between channel-level product ownership and digital channel leadership – translating commercial goals into cohesive technical roadmaps while protecting long-term platform health and delivery velocity. </p> <p>Essential to the success of this role is a thorough technical understanding of Shopify Plus and its surrounding ecosystem, as you will act as the subject matter expert across the business. You will manage and mentor a Product Manager, partner closely with Performance Marketing, and serve as the primary product interface between commercial teams and engineering partners.</p> <p> </p> <p><strong>Core Responsibilities:</strong></p> <p><strong>Digital Platform & Capability Product Ownership </strong></p> <ul> <li>Own the digital ecosystem roadmap for shared capabilities across web, app, acquisition, and retention touchpoints.</li> <li>Translate commercial objectives from Ecommerce, Loyalty & Retention, and Paid Media into scalable platform solutions.</li> <li>Define and prioritize product initiatives across CMS, promotions, checkout, personalization, experimentation, analytics, and performance. </li> <li>Balance short-term commercial needs with long-term platform sustainability, technical debt reduction, and architectural integrity.</li> <li>Act as the primary decision-maker on product trade-offs, sequencing, and solution design in partnership with agencies. </li> <li>Manage delivery with appropriate external teams and partners. </li> </ul> <p><strong>Cross-functional Partnership & Enablement</strong></p> <ul> <li>Partner closely with the eCommerce Director to convert trading priorities, campaign needs, and experience goals into clear product requirements; Build a Shopify-centric technology stack that enables the eCommerce team to deliver their goals.</li> <li>Work with the Ecommerce team on the digital channel optimization workstream, directly inputting into the experimentation roadmap. </li> <li>Work with Loyalty & Retention leadership to enable known-user experiences, personalization, lifecycle orchestration, and experimentation through shared product capabilities and integrations. </li> <li>Collaborate with Paid Media teams to ensure feeds, tracking, attribution, and performance requirements are supported by the underlying platforms; own the Martech feed stack. • Collaborate with Brand Marketing on needs for the influencer, ambassador, and partnership workstreams, enabling operational capability over time. </li> <li>Serve as the connective layer between commercial strategy and technical execution, ensuring clarity, alignment, and delivery confidence. </li> </ul> <p><strong>Team Leadership & Product Practice</strong></p> <ul> <li>Directly manager and mentor the App & Data Product Manager, supporting roadmap development, prioritization, and stakeholder management. </li> <li>Establish consistent product discovery, delivery, and prioritization practices across digital product initiatives, giving a consistent process for sign-off, reviews, and development. • Support the long-term evolution of the digital product operating model as the organization scales. </li> <li>Effectively manage timelines, output, and budgets with external partners across design and development. </li> <li>Leverage workflow tooling to maintain a fully referenceable roadmap with live, visual tickets, enabling clarity across the team on project status. </li> </ul> <p><strong>Delivery, Governance, & Platform Health</strong></p> <ul> <li>Own prioritization of the digital product backlog in partnership with engineering and digital leadership.</li> <li>Ensure high standards of delivery quality, platform performance, resilience, and security – particularly during peak trading periods. </li> <li>Proactively identify risks, dependencies, and bottlenecks across platforms and products before they impact commercial execution. </li> <li>QA all releases before handing over to the eCommerce Manager for operational use</li> <li>Champion platform observability and data-informed decision-making across digital products.</li> </ul> <p><strong>Analytics, Measurement, & Impact</strong></p> <ul> <li>Define success metrics for digital product initiatives focused on enablement outcomes; Speed to market, reduction in manual effort, platform stability and scalability, and reusability of features and components.</li> <li>Manage implementation with analytics and marketing teams to ensure robust, consistent event tracking and insight generation across web and app. </li> <li>Use data to guide and challenge product prioritization and continuously improve platform effectiveness for commercial teams.</li> </ul> <p> </p> <p><strong>Qualifications:</strong></p> <ul> <li>7+ years of experience in digital product management, platform product, or technical product roles, with at least 5 years of Shopify platform experience </li> <li>Proven experience owning platform or capability roadmaps that support multiple business teams or channels.</li> <li>Strong understanding of full digital product ecosystems (Shopify-centric preferred), including CMS, Martech, analytics, and experimentation. </li> <li>Experience mentoring product managers. </li> <li>Comfortable operati