Product Marketing Lead, Advanced Technology & AI

About this role

<h2 id="job-requirements-title"><strong>VIA is making an impact, and so can you.</strong></h2> <p>VIA is the digital infrastructure company mission-critical organizations rely on when speed and security matter most. The Department of War, government agencies, and global enterprises depend on VIA to disrupt corruption, defend critical infrastructure, and deliver humanitarian aid. VIA’s products span agentic AI, zero-trust identity, quantum-resistant data, and offline stablecoin payments. Every human and agentic AI action is intentionally captured, attributed, and defensible. Designed for sub-second speed and multi-decade defensibility. Learn more:<a href="http://solvewithvia.com"> solvewithvia.com</a>.</p> <p><strong>An impressive mission requires an equally impressive Product Marketing Lead</strong></p> <p>VIA is seeking a creative, technically fluent Product Marketing Lead to build and own our marketing presence across our most advanced technology domains. You will take VIA's deeply complex, cutting-edge products and translate them into accessible, highly engaging materials that make even the densest technical concepts impossible to ignore. This is a ground-floor opportunity: our technology has evolved over time and we are ready to fully dedicate a marketing professional to this specific area. As a Product Marketing Lead focused on AI and advanced technologies at VIA, you will own the full ideation-to-execution pipeline, driving multimedia strategy across video, podcasts, and digital channels, and establish VIA's voice in the agentic AI landscape from the ground up.</p> <p><strong>In this role, you will:</strong></p> <ul> <li><strong>Formally build VIA's AI and technical marketing presence:</strong> You will generate the strategy, build the systems, and establish the content pipeline. Proactively develop, pitch, and execute fresh concepts across social media, video, and written content to establish VIA's authoritative voice in the agentic AI landscape</li> <li><strong>Translate technical complexity into commercial clarity:</strong> Engage directly with VIA's product and technical teams to extract, understand, and translate our most complex technical architectures into simple, benefits-driven, and genuinely compelling customer-facing materials. The goal isn't just to simplify; it's to make the technical feel exciting</li> <li><strong>Drive technical video production:</strong> Own the creative direction and production pipeline for VIA's technical product videos, from initial concept and briefing through to final deployment, ensuring complex product capabilities are communicated visually, clearly, and in a way that makes people want to watch to the end</li> <li><strong>Own the VIA Knowledge Hub (VKH) podcast as a strategic marketing asset:</strong> Manage and grow VIA's VKH technical podcast series as a meaningful marketing vehicle; shaping editorial direction, ensuring new episodes are published and integrated onto the website, optimizing for digital distribution, and actively promoting across channels to build a genuine audience for VIA's technical perspective</li> <li><strong>Keep technical web messaging current, accurate, and ahead of the product:</strong> Partner closely with product and engineering teams to ensure VIA's advanced technology web pages accurately and compellingly reflect our latest technical breakthroughs. You're not just maintaining pages; you're ensuring our digital presence keeps pace with what our teams are building</li> </ul> <section class="styles--3vx-H" data-ui="job-requirements"> <h2 id="job-requirements-title">Requirements</h2> <div> <p><em><strong>What you will bring to this role:</strong></em></p> <ul> <li><strong>Experience:</strong> 4+ years in technical product marketing, technical content marketing, or product marketing for deeply technical B2B SaaS, AI, or cybersecurity platforms. A portfolio demonstrating the translation of complex technical concepts into clear, commercially compelling materials is strongly preferred over years of experience alone</li> <li><strong>Technical engagement:</strong> You lead with curiosity to understand complex architectures paired with demonstrated experience engaging directly with engineering or product teams to extract and translate technical concepts</li> <li><strong>Ground-up creative execution:</strong> Proven ability to build a content and marketing function from scratch, moving from a blank slate through strategic ideation to final production across multimedia channels including video, audio, and written content. You've done this before, even if at a smaller scale.</li> <li><strong>Storytelling at the intersection of technical and human:</strong> Exceptional writing capability with a specific track record of converting dense feature descriptions and technical architectures into high-level, impact-driven narratives; the kind that make a government buyer or enterprise decision-maker feel the significance of what VIA has built</li> <li><strong>Comfort with ambiguity and a bias for action:</strong> This role has no established playbook. The right candidate will be energized by the opportunity to define the strategy, build the systems, and demonstrate the value of technical marketing at VIA from the ground up</li> </ul> <p><em><strong>What does it take to be a successful VIAneer? Let’s break it down, our VIAneers are:</strong></em></p> <ul> <li>Self-motivated and passionate about leaving everything they touch better than how they found it</li> <li>Firm believers that people should love what they do and are eager to build a culture that enables them to do their best work</li> <li>Creative problem solvers who respectfully challenge the status quo in the pursuit of excellence</li> <li>People who lead discussions with curiosity and value diverse perspectives</li> <li>Eager to explore new ideas, understand the power of feedback, and constantly seek opportunities to grow and develop their skills</li> <li>Strong team players wh