Product Manager, SEM (parental cover)

About this role

KAYAK/momondo, part of Booking Holdings (NASDAQ: BKNG), is a leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We’re also transforming business travel with a new corporate travel solution, KAYAK for Business. As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others. From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world. KAYAK is seeking a Product Manager, Marketing to own and optimize our SEM Marketing Landing Pages—the critical first touchpoint for millions of travelers finding their perfect trip through search marketing. In this fixed-term role (12-18 months), you will bridge marketing performance with user experience, driving measurable improvements through rigorous experimentation and data-driven optimization. As Product Manager for SEM Landing Pages, you will lead a cross-functional team including Engineering, Design, SEO, and Performance Marketing to develop, test, and iterate on landing page experiences that convert. You will own the hypothesis-to-insight pipeline: identifying opportunities, designing A/B tests, analyzing results, and translating findings into actionable product improvements. This role requires both strategic thinking and hands-on execution, as you'll need to balance long-term vision with the discipline of rapid testing and learning. This position requires you to commute to our Copenhagen office 3 times a week. IN THIS ROLE, YOU WILL: - Own the SEM landing page product roadmap, prioritizing features and experiments based on conversion impact, user experience, and alignment with marketing objectives - Design and execute a continuous testing program, developing hypotheses, running A/B and multivariate tests, and driving statistically rigorous analysis to inform product decisions - Lead cross-functional collaboration with Engineering (who build the pages), SEO (for organic/paid alignment), Design (for user experience), and Performance Marketing (for campaign strategy and goals) - Manage the full product lifecycle for landing page features, from initial concept and user research through technical requirements, sprint planning, launch, and post-launch measurement - Analyze performance data using SQL, analytics tools, and testing platforms to identify friction points, growth opportunities, and winning variations - Champion the user perspective while balancing business goals, ensuring landing pages deliver value to travelers while meeting marketing efficiency targets - Communicate insights and progress to product leadership and marketing stakeholders, translating test results into strategic recommendations - Drive continuous improvement through iterative testing, performance monitoring, and a relentless focus on conversion rate optimization PLEASE APPLY IF YOU HAVE: - Have 3-5+ years of hands-on experience in product management, preferably in a B2C tech, e-commerce, or travel company. - Possess a proven ability to independently manage and ship product features in an agile environment. - Have demonstrated experience owning product features from concept to launch, including managing a backlog and working with engineering squads. - Maintain strong analytical skills, with experience in A/B testing and data analysis to drive strategic decisions. - Have excellent communication and collaboration skills, with the ability to build consensus across technical and non-technical teams. - Bring a strong sense of user empathy and a passion for building products that solve real-world traveler problems. - Hold a Bachelor’s degree in Computer Science, Business, or a related field, or have equivalent hands-on professional experience. - Thrive in a high-ownership environment where you can take initiative and move projects forward with minimal supervision. BENEFITS AND PERKS - Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!) - No meeting Fridays - Paid volunteer time - Focus on your career growth: - Leadership development - Access to thousands of on-demand e-learnings - Travel Discounts - Employee Resource Groups - 6 weeks paid vacation + a day off for your birthday - Lunch provided five days per week & breakfast once a week - Professional espresso machine - Awesome office in the city centre of Copenhagen (Rådhuspladsen) - Monthly social events, yoga, Thursday bars INCLUSION At KAYAK, we want everyone to have the space to grow, share ideas and do great work. That’s why we’re focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here. Need any adjustments for the interview, application or on the job? No problem - just give us a heads-up. We’ve got you. #LI-AS1