At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare. With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work. At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey. Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn. **Travel to Office expectations** For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings. For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role. About the team: The Outbound Product Management team drives the commercialization and market success of PCC's strategic products and services. The team ensures solutions are effectively positioned, launched, and adopted by translating product capabilities into clear customer value. Outbound PMs partner cross-functionally to align go-to-market execution and enable the field to drive revenue and adoption. The team also captures structured market and customer insights to inform ongoing product enhancements. Job Summary: The Outbound Product Manager owns go-to-market execution and adoption success for assigned products and initiatives. This role defines positioning, supports launch strategy, enables sales and customer-facing teams, and gathers voice-of-customer insights to strengthen product-market fit. The Outbound PM ensures cross-functional readiness and monitors adoption performance post-launch. Success is measured by launch effectiveness, adoption growth, and field enablement impact. This role reports to the Director, Outbound Product Management Key Responsibilities: • Develop and execute go-to-market plans for new products and strategic initiatives • Define and refine product positioning and messaging in collaboration with Marketing and Product • Lead cross-functional GTM readiness planning across Sales, Marketing, RevOps, Customer Operations, and Support • Identify and engage target customers for early validation and beta participation; drive structured beta programs and customer validation efforts to ensure commercial viability • Monitor product adoption, usage trends, and revenue performance metrics; proactively identify growth opportunities, risks, and corrective actions • Serve as commercialization lead for strategic, high-value deals and executive-level customer engagements • Provide subject matter expertise for sales enablement, strategic deals, and customer engagements • Gather and synthesize customer and competitive intelligence to inform roadmap discussions • Mentor and guide Outbound Product Managers on best practices and GTM execution Your Key Strengths: • 5+ years of experience in product management, product marketing, or go-to-market roles within enterprise software or healthcare technology • Demonstrated ability to lead cross-functional initiatives in a matrixed organization • Strong analytical skills with the ability to interpret adoption and market performance data • Excellent communication and storytelling skills for both technical and non-technical audiences • Experience leading GTM readiness planning across Sales, Marketing, RevOps, Customer Operations, and Support • Experience driving structured beta programs and customer validation initiatives • Experience supporting strategic, high-value deals and executive-level customer engagements • Ability to influence roadmap discussions through data-driven market intelligence and competitive analysis Preferred, Not required: • Experience commercializing enterprise SaaS or AI-driven solutions • Experience working closely with Sales, RevOps, and Customer Success teams • Healthcare or post-acute industry experience • MBA or equivalent business experience Familairty with Claude Code, Claude Work