inKind is a restaurant commerce enablement platform that provides restaurants capital in exchange for food and beverage credits sold to diners through its app.
<p><span style="font-size: 10pt;"><strong>Job Title: </strong>Marketing Automation Engineer (Braze)</span></p> <p><span style="font-size: 10pt;"><strong>Build the infrastructure powering the future of restaurant payments</strong></span></p> <p><span style="font-size: 10pt;">At inKind, we’re building a new way to drive customers to restaurants. We power the relationship between millions of users and thousands of restaurants. </span></p> <p><span style="font-size: 10pt;">We are looking for a Marketing Automation Engineer at inKind who can optimize the consumer relationship with a mix of marketing best-practices, strong understanding of data flow, and the ability to translate it to genuine personalization while technically executing on them at scale. You’ll collaborate closely with business and marketing teams to build systems that directly impact the restaurants and users who rely on inKind.</span></p> <p><span style="font-size: 10pt;">As a Marketing Automation Engineer at inKind, you will be responsible for implementing marketing campaigns. You will receive creative briefs and project plans, and be responsible for drafting technical implementation docs and building them. Much of this building will be done dashboard-side in Braze Canvases. Optimizing platform usage, data-based triggering, and understanding user journeys are all key aspects of this role.</span></p> <p><span style="font-size: 10pt;">Our team has a builder-first mindset, leveraging modern Consumer Engagement Platform (CEP) tools such as Braze and data warehouses like Snowflake, to power rich datasets of user information to use for personalization and customer lifecycle management. We are looking for someone who can turn that data into dynamic, well-timed, high-relevance communication across email, SMS, and push — at scale. This role would have the opportunity to create genuine personalization engines using best-in-class tooling and data models.</span></p> <p><span style="font-size: 10pt;"><strong>What You’ll Work On</strong></span></p> <p><span style="font-size: 10pt;"><strong>Platform Execution</strong><strong> </strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Architect and build complex journey flows - multi-branch, behavior-triggered, time-delayed - that respond dynamically to what users do in the app</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Create sophisticated email, SMS, and push templates using dynamic templating (in Liquid): conditional content blocks, personalized variables, abort conditions, and live data pulls</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Manage subscription and compliance workflows for SMS opt-in/opt-out, email unsubscribe, and push permission states and follow TCR regulations</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">QA <em>(Verify)</em> every campaign before launch and own responsibility post-launch: audience spot-checks, template rendering validation, link tracking, SMS encoding, and cross-client email rendering</span></li> </ul> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Translate high-level marketing briefs into well-defined audience definitions, validating logic against actual user data before launch</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Understand CEP best practices to inform cadence of messaging, frequency capping, and prioritizing of marketing communications across lifecycle and ad-hoc campaigns</span></li> </ul> <p><span style="font-size: 10pt;"><strong>Technical Rigor</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Write, understand, and document Liquid code to build dynamic content blocks</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Query our data warehouse (Snowflake) using SQL or review API payloads to validate that events and attributes match expected values, QA before launch, as well as triage potential issues.</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Use platform-native diagnostic tools (message logs, user lookup, event streams) to diagnose issues without needing an engineer to triage alongside you</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Understand technical limitations of campaigns and recommend well-scoped solutions</span></li> </ul> <p><span style="font-size: 10pt;"><strong>Segmentation & Personalization</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Build precise, multi-condition audience segments using a full range of segmentation capabilities </span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Maintain a clean, documented segment library — consolidating redundant definitions and flagging when underlying data changes affect targeting</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Partner with the cross-functional teams to define and action on lifecycle stages (active, lapsing, high-value, etc.) and build reusable and trackable segments that reflect those definitions reliably</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Build and maintain a reusable component library: shared content blocks, brand-compliant modules, and snippet logic the team can use without rebuilding from scratch</span></li> </ul> <p><span style="font-size: 10pt;"><strong>Minimum Qualifications</strong></span></p> <ul> <li style="font-size: 10pt;"><span style="font-size: 10pt;">4+ years of experience with a major CEP/CRM or marketing automation platform (Braze, Shopify, Iterable, Klaviyo, or equivalent)</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">2+ years of experience with Braze</span></li> <li style="font-size: 10pt;"><span style="font-size: 10pt;">Deep expertise in journey/canvas building — multi-step, behavior-triggered flows with branching log