Lead Product Designer, Accessories & Customisable Products

About this role

<p>CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.</p> <p>We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 27+ nationalities.</p> <p>We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.<br><br></p> <p><strong>Purpose of Position</strong></p> <p>We are hiring a<strong>&nbsp;Lead Designer</strong> to help define and build a distinctive accessories language for the brand across customisable products, charms, add-ons, small leather goods, and related lifestyle accessories.</p> <p>This role is for a designer with the ability to create products that feel <strong>recognizable, refined, and enduring</strong>—not simply attractive or trend-responsive. The successful candidate will combine strong creative authorship with disciplined execution, shaping products that express clear brand codes, elevated materiality, and a coherent collectible logic across core, seasonal, and limited programs.</p> <p>This person will own the design process <strong>from</strong> <strong>concept through launch</strong>, while contributing to a broader product language that can scale over time. They must be capable of designing both individual hero pieces and modular systems that build long-term brand equity through consistency, desirability, and thoughtful evolution.</p> <p>&nbsp;</p> <p><strong>Job Description</strong></p> <h4><strong>Product Design &amp; Creative Ownership</strong></h4> <ul> <li>Lead design of accessories and customisable products from concept development through sampling, refinement, and launch.</li> <li>Create products with a clear sense of authorship, distinction, and brand recognizability.</li> <li>Develop hero pieces as well as supporting product families that reinforce a larger collection narrative.</li> <li>Translate brand codes, storytelling direction, and category ambition into products with clarity, restraint, and depth.</li> </ul> <h4><strong>Modular System Design</strong></h4> <ul> <li>Build modular and customisable product systems across charms, attachments, personalization elements, and accessory extensions.</li> <li>Define how products connect, evolve, and expand across seasons and drops without losing coherence.</li> <li>Design with long-term system thinking, ensuring products contribute to a cumulative and ownable brand world.</li> </ul> <h4><strong>Material, CMF &amp; Detail Resolution</strong></h4> <ul> <li>Lead material exploration across leather, metal, textiles, trims, and finishing techniques with high sensitivity to tactility, durability, and visual balance.</li> <li>Drive CMF direction with sophistication and control, ensuring finishes, tones, and details support a premium and brand-consistent outcome.</li> <li>Resolve every element of the product to a high standard, from proportion and construction logic to hardware, edges, stitching, embossing, and final finish.</li> <li>Exercise strong editing judgment, knowing where to create signature expression and where restraint creates greater value.</li> </ul> <h4><strong>Development &amp; Production Partnership</strong></h4> <ul> <li>Partner closely with product development, suppliers, and factories to translate design intent into high-quality production outcomes.</li> <li>Review prototypes and samples rigorously, refining construction, material expression, finish, usability, and proportion.</li> <li>Understand production capability, technical constraints, tooling implications, and cost trade-offs without lowering the design bar.</li> <li>Protect product integrity through disciplined decision-making during development.</li> </ul> <h4><strong>Brand Coherence &amp; Collectible Framework</strong></h4> <ul> <li>Ensure consistency across collections, drops, and categories while allowing for meaningful evolution.</li> <li>Design within a product architecture that spans core, seasonal, limited, and collectible tiers.</li> <li>Create differentiation across tiers through materiality, detailing, design complexity, and narrative value without fragmenting the brand language.</li> <li>Contribute to a product ecosystem that strengthens collectibility, desirability, and long-term brand memory.</li> </ul> <h4><strong>Cross-Functional Collaboration</strong></h4> <ul> <li>Partner with Merchandising on assortment logic, category architecture, and product role.</li> <li>Collaborate with Marketing and Brand teams to support campaign storytelling and launch relevance.</li> <li>Work with Supply Chain and Production to align design ambition with quality, feasibility, lead times, and scale.</li> <li>Present concepts and design rationale with clarity, conviction, and strategic understanding.</li> </ul> <p><strong><br>Requirement</strong></p> <ul> <li>8-12+ years of experience in accessories, leather goods, or high-end product design.</li> <li>Direct experience in luxury is strongly preferred and should be evident in portfolio and prior roles.</li> <li>Proven ability to lead products from concept through development to final launch.</li> <li>Strong experience with leather, metal hardware, textiles, trims, and premium finishing methods.</li> <li>Deep familiarity with sampling, prototyping, supplier communication, and factory collaboration.</li> <li>Portfolio must include accessories and product systems that demonstrate:</li> <ul> <li>Strong design signature</li> <li>Modular or customisable thinking</li> <li>Elevated material and finish sensit