Brand Designer, Product Launches

About the company

Weavy is an Israel-based AI platform that offers a browser-based workspace for image and video editing powered by multiple generative AI models.

About this role

<div class="content-intro"><p>Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!</p></div><p class="font-claude-response-body break-words whitespace-normal">We're looking for a Brand Designer who can establish a clear visual direction for product storytelling and drive it through to execution: someone with a narrative mindset expressed visually, who can turn complex product strategy and feature detail into a story people actually feel for major product launches.</p> <p class="font-claude-response-body break-words whitespace-normal">You'll partner closely with product marketing, strategists, copywriters, designers, product designers, and motion designers to create storyboards, styleframes, and visual directions that translate product strategy and features into captivating stories across launches and key product moments.</p> <p class="font-claude-response-body break-words whitespace-normal">This role is ideal for a designer who thinks in stories, loves the intersection of design and motion, and wants to shape how Figma's product shows up in the world, with clarity, emotion, and craft.</p> <p class="font-claude-response-body break-words whitespace-normal">This is a full time role that can be held from one of our US hubs or remotely in the United States.</p> <p class="font-claude-response-body break-words whitespace-normal"><strong>What you'll do at Figma:</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Turn product strategy, market context, and feature complexity into storyboards and styleframes that carry the launch story</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Partner with copywriters, designers, motion designers, strategists, and producers to build narrative-driven assets across launches</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Help evolve Figma's visual storytelling system and apply it consistently</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Own visual direction on launch storytelling projects from early concepting to final delivery</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Push new visual formats and directions; don't just execute the existing playbook</li> </ul> <p class="font-claude-response-body break-words whitespace-normal"><strong>We'd love to hear from you if you have:</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1"> <li class="font-claude-response-body whitespace-normal break-words pl-2">A portfolio that shows strong visual point-of-view carried through to finished execution, across mediums, with examples of styleframes, storyboards, and concepting; spec work with fake brands or products is welcome</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">A background distilling a business or strategy brief down to a single compelling idea, and driving that idea forward into execution</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Experience collaborating with motion designers, production teams, product marketing teams, and product design teams</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">A strong sense of composition, color, and pacing, especially in motion contexts, used in service of clarity, not abstraction</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Proficiency in Figma (After Effects a plus, but not required)</li> </ul> <p class="font-claude-response-body break-words whitespace-normal"><strong>While it's not required, it's an added plus if you also have:</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Ability to create basic animations or motion tests independently</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Interest in researching and experimenting with new tools, workflows, and technologies</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Experience working on product launch films, explainer videos, or product walkthroughs</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Ability to translate strategic complexity and feature detail into a story worth telling</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">A genuine understanding of and connection to Figma's values and mission — someone who is curious about the product and passionate about understanding it</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Comfortable setting visual direction and seeing it through, driving the work autonomously when needed</li> </ul> <div class="section page-centered"> <div class="section page-centered">At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined