Whoop is a fitness and health tracking wearable company that combines hardware and subscription services.
At WHOOP, we’re on a mission to unlock human performance and maximize healthspan. Our products empower members through deeper physiological understanding, enabling smarter decisions in training, recovery, sleep, and daily life. The Creative Org defines how WHOOP is felt in the world. We are responsible for the physical manifestations of the brand, from hardware, bands, and accessories to collaborations, retail environments, pop-ups, and in-store moments. Working in close partnership across the company, we operate with high taste, deep craft, and exacting standards. This is a design team built on trust, candor, and a shared obsession with quality. We are empowered to initiate, to challenge, and to lead. Our mandate is simple and uncompromising: to deliver best-in-class design across every physical touchpoint and to make WHOOP unmistakable through clarity, restraint, and excellence As an Industrial Designer, Packaging - Lead, you will help shape the design and development of packaging systems across our hardware and accessory portfolio. This role is responsible for creating cohesive, scalable packaging families that reflect WHOOP’s design principles: simplicity, performance, and precision. You will define how our products show up in the world, from first touch to unboxing, ensuring every detail reinforces the brand and product experience. This role requires a strong balance of creative vision, engineering rigor, and cross-functional collaboration. RESPONSIBILITIES: - Packaging System Leadership: - Lead the design of structural packaging across a range of hardware and accessory products - Establish and evolve packaging families that scale across product lines while maintaining consistency - Define principles for form, materials, and construction that reinforce WHOOP’s brand and product philosophy Design Excellence & Cohesion: - Ensure a high bar for simplicity, clarity, and precision in all packaging outputs - Maintain cohesion across SKUs, generations, and product categories - Translate complex product ecosystems into intuitive and elegant packaging solutions Cross-Functional Collaboration: - Partner closely with Industrial Design, Brand, Engineering, Operations, and Supply Chain - Integrate packaging considerations early in the product development process - Balance design intent with manufacturing constraints, cost targets, and sustainability goals Development & Execution: - Own packaging from concept through production, including prototyping, testing, and vendor collaboration - Create detailed CAD models, technical drawings, and specifications for manufacturing - Work with suppliers to ensure quality, scalability, and fidelity to design intent Innovation & Sustainability: - Identify opportunities to reduce material usage, improve sustainability, and optimize logistics - Stay informed on new materials, processes, and packaging innovations - Push the team toward smarter, more efficient solutions without compromising experience QUALIFICATIONS: - 7+ years of experience in structural packaging design, preferably in consumer electronics or premium consumer products - Strong portfolio demonstrating packaging systems, not just one-off solutions - Expertise in materials, manufacturing processes, and structural design principles - Proficiency in CAD tools such as SolidWorks, Fusion 360, or similar - Experience bringing products from concept through mass production - Highly organized, self-directed, and comfortable operating in a fast-paced, growth-stage environment - Boston-based; 4 days in office - Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office. Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply. WHOOP is an Equal Opportunity Employer and participates in E-verify https://www.e-verify.gov/ to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values. At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success. The U.S. base salary range for this full-time position is $100,000 - $150,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training. In addition to the base salary, the successful candidate will also receive benefits and a generous equity package. These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expe