Depot is a San Francisco–based startup that builds a high-performance software development and build-acceleration platform for engineering teams.
Head of Developer Growth Marketing We're looking for a Head of Developer Growth Marketing to own Depot's developer acquisition engine and lead the marketing function through a period of rapid growth. You'll run the demand program that drives trials and new customers, and work with a small, high-leverage team that performs like one several times its size. We're scaling deliberately, not by brute-force headcount, because we expect everyone here to operate with serious leverage. What you'll own - Demand generation. Own paid and organic acquisition driving free trials and new customers toward our top-of-funnel target, within budget. Analyze performance across the full customer lifecycle — acquisition, activation, conversion, and expansion — and make real ROI calls. - PLG funnel and conversion. Define the activation milestones that matter, instrument the signup → activation → trial → paid journey, and build the messaging and in-product lifecycle moments that move users through it. Own the PQL definition and the handoff logic to sales. - Channel orchestration. We reach developer and platform engineering audiences through a PLG motion across multiple channels: influencer programs, newsletter and community sponsorships, social, paid ads, SEO, LLM/answer-engine optimization, email lifecycle, and owned media. You'll orchestrate the content from technical blogs, video, product explainers, new releases, and thought leadership to maximize impact with audience across this array. This may involve managing third-parties such as agencies or contractors, as well as coordinating across internal teams. - Brand and social. Own Depot's developer brand voice. Make Depot the most trusted name in fast builds — specific, technically honest, and worth following. - Team leadership. Hire, lead, and develop the team. Integrate new functions as they come online and raise the bar on AI-native operating standards across the org. - Planning and measurement. Set the planning, forecasting, and reporting cadence — call your shots, measure them, and run honest post-mortems. No vanity metrics. - Cross-functional GTM. Partner with Engineering, Sales, and Solutions Engineering on launches, positioning, and go-to-market. Be the connective tissue between product depth and market narrative. What we’re looking for - AI-native leadership. You've rebuilt your own work around agents and automations and you lead for it. You can show us what you run on — not just talk about it. - Demand-gen at scale. A proven track record driving acquisition in a B2B or API-first company, with real budget discipline and self-serve funnel experience. - Developer credibility. You have genuine empathy for how developers evaluate tools. You don't need to be an engineer, but you need to use the product, understand the category, and write content that technical people trust. - Brand expression. You know how to build and protect a developer brand that stands out in a crowded infrastructure market — specific, opinionated, and earned. - A sharp operator. Data-driven, sets strategy, and prioritizes ruthlessly. Comfortable in PostHog, Amplitude, or equivalent. Knows which metrics actually move the business. - A team builder. You’ve built and led high-performing marketing teams. 7+ years helps — but it’s the tiebreaker between two AI-native leaders, not the entry ticket. Bonus points - DevOps, CI/CD, or developer-infrastructure category experience. - Scaled a marketing org through a Series B or comparable phase. - Experience with both PLG self-serve and sales-assisted enterprise motions. - You ship content yourself — blog posts, talks, social threads, product explainers.