Creative Performance Design Lead

About this role

ABOUT US Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ ABOUT THE ROLE We are looking for a systems-driven Creative Performance Design Lead to own and scale the team's delivery standard — quality, speed, and efficiency — across motion and static ad creative for one of our core D2C subscription products. You will be fully responsible for the standard the team ships to, the production stack it runs on, and the pace at which strong creative moves from brief to launch. Someone focused on bringing results - in velocity and quality - and who brings a fresh, innovative approach to routine processes while owning their team's work end to end. The bar is high and so is the upside — performance here is directly and significantly rewarded, and strong operators take on bigger scope fast. KEY RESPONSIBILITIES - Team Performance & Delivery Standard - Define and enforce quality standards for motion and static creative through review and coaching - Own the team's delivery speed — how fast strong creative moves from brief to launch - Scale creative output without scaling headcount Operational Stack & AI Workflows - Own the team's production stack and keep it ahead of market standards - Evaluate, roll out, and train the team on AI-assisted creative workflows - Build reusable systems and templates that reduce manual production work Performance-Driven Direction - Translate performance data (CTR, CVR, CPA by concept and market) into concrete creative direction - Partner with the user acquisition team, turning their data insights directly into creative direction - Own localization QA across markets, formats, and networks QUALIFICATIONS - Must-Have Experience - 3+ years in design across motion and static formats - 2+ years leading a design or creative team, ideally at a fast-growing startup or scale-up where you built process as the team grew - Experience training or leading others on AI-assisted creative workflows, not just using AI tools yourself - Hands-on daily fluency in motion and static design tools - Track record in performance creative specifically, with a portfolio showing measurable results not brand or general marketing content Leadership Attributes - Sets a high standard and holds strong designers accountable to it - Willing to roll up their sleeves and personally contribute to the work when it's critical - Direct communicator who operates effectively in a remote environment LOCATION Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. BENEFITS Discover the perks of being part of our vibrant team! We offer: - Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. - Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. - Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. - Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. - Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth! INTERVIEW PROCESS After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps: - Recruiter Screening (40 minutes) - Technical Interview (45 minutes) - Final Interview (45 minutes) LIFE AT RUBY LABS At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day. This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success. #LI-Remote