The Ride Platform - Marketing Content Systems Specialist

About this role

About The Ride Platform The Ride Platform, Inc. is the parent company of Outdoorsy, Ride, Wheelbase, and Roamly. We are named for the single transaction where an operator meets a renter. We build end-to-end for the Operator Economy: the marketplaces to book (Outdoorsy, Ride), the enterprise SaaS to manage (Wheelbase), and the insurtech (Roamly) to protect the assets people turn into businesses. We enable millions of people to explore the world while helping independent operators build generational wealth. Our mission is to build the essential infrastructure for the mobility economy. About the Role We are redefining how content gets created, scaled, and activated across marketing. This role owns content strategy end-to-end and plays a hands-on role in content creation, while also designing and operating content as a system. The focus is on building structured, repeatable workflows that turn strategy into execution efficiently and predictably. In a highly technical buying environment, this role is responsible for producing content directly, guiding content strategy across campaigns, and ensuring content moves through a well-managed content pipeline from conception to activation. Jasper is core to how we work. This role makes it the foundation of our content systems and workflows. What You Will Own Content Strategy and System Design Define and evolve our content strategy across the full customer journey in close partnership with Product Marketing and Demand Generation. Design content systems that translate strategy into structured inputs, templates, and repeatable outputs across the content pipeline. Personally contribute to content creation where appropriate, using AI to accelerate drafting, iteration, and scaling. Ensure content supports discoverability, engagement, and content pipeline impact, not just production volume. AI-Powered Content Systems Make AI, primarily Jasper, a core engine for content creation and scale. Establish standards for AI-generated content including prompts, templates, tone, guardrails, and quality thresholds. Build and maintain AI-powered content systems that support predictable, high-quality output across campaigns, channels, and markets. Ensure content systems are designed for reuse, modularity, and efficiency across the content pipeline. Customer Content Systems and Case Study Evolution Redefine the case study process end to end as a scalable customer content system. Design workflows that maximize the value of each customer engagement by generating multiple downstream outputs from a single source. Partner with Product Marketing, Demand Generation, PR, Events, and Digital teams to orchestrate customer-derived content such as case studies, video interviews, webinars, contributed articles, press opportunities, and campaign assets. Establish templates, interview frameworks, consent models, and activation plans to ensure customer content is reusable across the content pipeline. Content Enablement and Workflow Design Design and document workflows that shorten the path from campaign conception to launch. Build templatized content formats such as campaign kits, landing pages, emails, nurture tracks, thought leadership assets, and customer content modules that can be reused and adapted. Enable and train marketers across the organization to leverage content systems, templates, and workflows independently. GEO (Generative Engine Optimization) Build and own our GEO framework, ensuring content is optimized for AI-driven discovery and generative engines. Partner with Product Marketing, Demand Generation teams, and our digital agency to apply GEO practices consistently across priority content. Creative Leadership Lead and develop two designers, ensuring content and design operate within scalable content systems. Partner with external agencies to extend capacity while maintaining consistency and efficiency across the content pipeline. Requirements Key Responsibilities & Deliverables Content Creation, Strategy, and Campaign Execution Serve as the content strategy lead for campaigns, shaping narratives, formats, and assets required to support technical buyers. Produce content directly where appropriate, using AI to accelerate creation and iteration. Project manage content initiatives across Product Marketing, Demand Generation, Creative, PR, Events, and agency partners to keep the content pipeline moving. Translate campaign objectives into structured content plans, timelines, and execution paths. Reduce friction and rework between ideation, creation, design, and activation. Shift the organization from ad hoc content execution to a systems-based content pipeline. AI and Enablement Train marketers on how to use Jasper effectively, including prompting, iteration, scaling, and quality control. Build playbooks and best practices that make systemized AI usage accessible and repeatable. Act as an internal expert and coach on AI-powered content systems. Performance and Optimization Partner with Marketing Operations to define content system outputs, success metrics, and dashboards. Work with Marketing Operations to design automated handoffs from content systems into project management and execution workflows in order to reduce time to delivery. Leverage PathFactory concepts such as binge rate, engagement score, and content sequencing to improve performance across the content pipeline. Use performance insights to refine templates, workflows, and content systems over time. What Success Looks Like Content creation time reduced significantly through AI-powered, systemized workflows. Time from campaign concept to launch meaningfully shortened through structured content systems and automated handoffs. A clearly defined and operational content pipeline from strategy to activation. A redesigned customer content system where each customer engagement yields multiple reusable outputs across campaigns, channels, and programs. Jasper embedded as the core engine for content creation and enablement ac