<p>Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.</p> <p>We're looking for a <strong>Staff Product Manager, AI</strong> to set the direction for how AI shows up across Webflow's platform. This is our Agent Access area, spanning the Webflow AI Assistant inside the Designer, the 3rd-party agents that reach Webflow through MCP, the Agent Instructions that guide them, and the platform underneath that powers it all.</p> <p>It's early, fast-moving territory. Much of what "good" looks like for AI-assisted creation hasn't been written yet, and you'll define it. You'll own the multi-year strategy for the area and rally teams across Webflow behind it, unlocking new ways for developers, partners, and creators to build for the web.</p> <h1><strong>About the role:</strong></h1> <ul> <li>Location: Remote-first (United States; BC & ON, Canada)</li> <li>Full-time</li> <li>Permanent</li> <li>Exempt</li> <li>The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills. <ul> <li>United States (all figures cited below are in USD and pertain to workers in the United States)<br> <ul> <li>Zone A: $212,500 - $255,000</li> <li>Zone B: $200,00 - $240,000</li> <li>Zone C: $186,700 - $224,000</li> </ul> </li> <li>Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada <ul> <li>232,000 - 278,000</li> </ul> </li> </ul> </li> </ul> <p>This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. </p> <p>Please visit our <a href="https://webflow.com/careers#pay-zones">Careers page</a> for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.</p> <ul> <li>Application Information:</li> <ul> <li>Application deadline: applications accepted on an ongoing basis until position is closed and filled</li> <li>This posting is for a new position</li> </ul> <li>Reporting to the Director of Product</li> </ul> <p><strong>As a Staff Product Manager, AI, you'll…</strong></p> <ul> <li><strong>Own the vision, strategy, and roadmap for Webflow's agent surfaces:</strong> the Webflow AI Assistant, MCP, Agent Instructions, and the AI platform underneath that powers our prompt-based agent experiences. You'll set the direction and drive it through to delivery with Engineering, Design, and Data.</li> <li><strong>Make it all work as one.</strong> Sequence the work so the surfaces reinforce each other, build shared primitives once so they serve 1st-party and 3rd-party agents alike, and keep teams aligned so we ship a coherent product rather than the org chart.</li> <li><strong>Set the standard for what "good" means when products never behave the same way twice.</strong> Define the quality bar for agent experiences, and the evals, guardrails, and metrics that hold the whole area to it.</li> <li><strong>Serve developers and creators at the same time.</strong> Balance developer-grade surfaces like MCP and APIs against an approachable assistant for visual, less-technical creators, without shortchanging either.</li> <li><strong>Drive alignment across Webflow, not just your own teams.</strong> Represent the agent area to leadership, turn strategy into committed plans, and navigate cross-functional disagreement across Engineering, GTM, and beyond independently and constructively.</li> <li><strong>Roll up your sleeves and build.</strong> Product Managers at Webflow deliver value any way they can, up to and including contributing to the product directly in code. You'll prototype ideas, ship improvements yourself where it helps, and stay close enough to the implementation to make sharp product calls.</li> <li><strong>Place durable, multi-year bets as the AI landscape shifts.</strong> Models, protocols, and techniques are evolving fast; you'll stay close to customers, tell real standards from fads, and keep raising the bar on how fast and how well we ship.</li> <li><strong>Raise the bar for the craft around you.</strong> Set reusable patterns and standards other teams build on, and mentor PMs and partners as the agent practice grows.</li> </ul> <h1><strong>About you:</strong></h1> <p>Requirements:</p> <ul> <li>BS / BA college degree or relevant experience</li> </ul> <p><strong>You'll thrive as a Staff Product Manager, AI, if you:</strong></p> <ul> <li><strong>Have 8+ years of product management experience, with deep expertise in AI-powered systems</strong> and a track record of owning strategy for large, ambiguous product areas.</li> <li><strong>Experience with platforms, APIs, and extensibility.Know where LLM-based tools shine and where they break down</strong>, from substantial hands-on work with AI agent systems, code generation, or programmable interfaces.</li> <li><strong>Have set the bar for "good" on non-deterministic products</strong>, defining the evals, guardrails, and success metrics that keep quality high when outputs vary from run to run, and getting a team to hold to them.</li> <li><strong>Can serve two audiences at once</strong>. You've built both developer-grade tools and approachable products for less-technical creators, and hold both in view without shortchanging either.</li> <li><strong>Enjoy the full craft of building software</str