Sr. Marketing Tech Engineer

About this role

<div class="content-intro"><p><strong>ABOUT US</strong></p> <p>In more than ten countries around the world, The Knot Worldwide champions the power of celebration. Our global family of brands provide best-in-class products, services and content to take celebration planning from inspiration to action. At the core of our business is our industry-leading global online wedding Vendor Marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites, planning tools, invitations, and registry services that make wedding planning easier for couples around the globe. Each year, we connect more than 4.5 million users with around 900,000 global small businesses through our Vendor Marketplace.</p> <p><strong>LIFE AT TKWW</strong></p> <p>At The Knot Worldwide, we believe in doing work that matters. Each year, we help millions of couples around the world celebrate life’s most meaningful moments, while also helping hundreds of thousands of global small business owners get discovered and scale. Life here means working alongside a team that cares deeply, not just about the work you do, but about the life you live. We prioritize employee well-being and development through meaningful opportunities for growth, and we celebrate milestones and wins in a big way. After all, celebrations are what we do best.</p></div><div class="p-rich_text_section"><strong>ABOUT THE ROLE AND OUR TEAM:&nbsp;</strong></div> <div class="p-rich_text_section"> <p>We are looking for a Sr. Marketing Tech Engineer to join our Marketing Technology organization, supporting our Martech, CRM, and Data Cloud initiatives.</p> This role is ideal for someone who thrives at the intersection of data engineering, marketing technology, and platform enablement, and enjoys solving complex technical problems that directly impact vendor experience, revenue growth, and marketing operations.<strong><br></strong> <p>As part of a high-performing, cross-functional team, you will work closely with our Principal Architect, Martech Operations, Data Engineering, and Enterprise Engineering to build and maintain the technical backbone behind The Knot Worldwide’s marketing platforms—including Marketing Cloud Advanced (MCA), Salesforce Data Cloud, Snowflake, UTM attribution, behavioral data ingestion, and vendor product insights and lifecycle data.</p> You play a key role in transforming our vendor marketing and lead lifecycle experience by ensuring the right data flows into the right systems, with the reliability and scale required to support millions of users.<strong><br></strong> <p>This is a hands-on engineering role, not an admin or operational configuration role. You will design, build, troubleshoot, and optimize marketing and CRM data systems used across all lines of business.</p> <strong><br></strong><strong>RESPONSIBILITIES: </strong></div> <div class="p-rich_text_section">&nbsp;</div> <div class="p-rich_text_section"><strong>Data Engineering &amp; Platform Development</strong> <ul> <li>Support and manage data pipelines feeding Snowflake, Data Cloud, MCA, and CRM systems</li> <li>Collaborate with Data Engineering on integrations for vendor behavior data, customer product insights data, vendor programs, UTM parameters, and prospect scoring inputs - with direction from the Principal Marketing Architect</li> <li>Implement transformations required for Data Cloud ingestion (DMO/DLO mappings, identity stitching, behavioral tables) with support of Data Engineering</li> </ul> <p><strong>Marketing Cloud Advanced (MCA) Engineering</strong></p> <ul> <li>Support MCA data activations (in Data Cloud), entry criteria, segmentation inputs, and schema alignment</li> <li>Work with external implementation partners, marketing firms, &amp; internal teams to configure MCA objects, fields, mappings, and activation flows</li> <li>Troubleshoot MCA → CRM sync, consent flows, reporting gaps, and data discrepancies</li> </ul> <strong>Data Cloud Enablement</strong> <ul> <li>Build and maintain Data Cloud datasets, calculated attributes, data bundles, and ingestion rules</li> <li>Monitor data consumption and trend analysis</li> <li>Ensure data quality, completeness, and refresh reliability for vendor-facing systems</li> <li>Support the Principal Architect in standing up new data sources or schema extensions</li> </ul> <strong>Vendor Data Enablement</strong> <ul> <li>Build and maintain vendor data tables and logic feeding into insights for Sales, RevOps, and Marketing</li> <li>Support ingestion of awards data, web behavioral data, vendor lifecycle signals, and customer performance metrics</li> <li>Ensure data integrity for insights powering vendor communications and revenue enablement</li> </ul> <strong><br></strong><strong>Cross-Functional Collaboration</strong> <ul> <li>Manage the Enterprise Marketing Technology roadmap and backlog</li> <li>Partner with Martech Ops, Marketing, Sales, Data Science, Enterprise Engineering, and Product teams</li> <li>Participate in technical discovery, solution design, and requirements gathering</li> <li>Provide engineering support for Salesforce integrations (MCA, Pardot/MCAE, CRM)</li> </ul> <p><strong>Reliability, QA &amp; Documentation</strong></p> <ul> <li>Troubleshoot data failures, ingestion errors, identity mismatches, and field mapping issues</li> <li>Write documentation, SOPs, and runbooks for data flows and platform components</li> <li>Monitor performance, ensure SLA adherence for data refresh and pipeline uptime</li> <li>Support sandbox → production deployment cycles, QA validation, and release workflows</li> </ul> <strong>SUCCESSFUL CANDIDATES HAVE:</strong></div> <div class="p-rich_text_section">&nbsp;</div> <div class="p-rich_text_section"><strong>Required</strong> <ul> <li>4–6+ years of data engineering, marketing technology engineering, or CRM platform engineering</li> <li>Strong SQL experience across Snowflake, Redshift, or similar cloud data warehouses</li> <li>Experience buildi