Senior Product Manager, Web Conversion

About this role

<div class="content-intro"><div id="labeledImage.LOCATION" class="WIFG" data-automation-id="decorationWrapper"> <div class="WNHJ"> <div id="labeledImage.LOCATION--uid38" class="WE-Y WMXY WBAB WF0Y" data-automation-id="responsiveMonikerInput" data-metadata-id="labeledImage.LOCATION" data-uxi-form-item-child-list-index="0"> <div class="WJ-Y"> <p><strong>The <a href="https://www.nytco.com/mission-and-values/" target="_blank"><u>mission</u></a> of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.&nbsp;</strong></p> </div> </div> </div> </div></div><p><strong>Mission Overview &amp; Responsibilities</strong><span style="font-weight: 400;">:&nbsp;</span></p> <p data-pm-slice="1 1 []">The Growth Mission at The New York Times works to accelerate our digital subscription business to secure The New York Times's position as the most successful journalistic institution in the world.</p> <p>As a Senior Product Manager on the Web Conversion team, you will lead the charge in converting nonpaying users into subscribers and retaining our 15 million+ existing subscribers across our News web ecosystem.</p> <p>You will be responsible for a large, and highly visible, product domain, specifically leading our News product conversion and app download strategies for non subscribers on web. Your focus will be on increasing web conversion rates via new features and offer types, optimized purchase flows, and personalized conversion journeys across audiences and geos. You will manage a strategic, milestone-based roadmap that balances high-impact acquisition initiatives with critical engagement metrics.</p> <p>You will report into the Product Director of Conversion based in our New York headquarters and follows a flexible hybrid schedule. You can expect to come into the office two days a week.</p> <p data-pm-slice="1 3 []"><strong>Responsibilities:</strong></p> <ul> <li> <p>Create, own, and execute strategic, milestone-based roadmaps with a primary focus on subscriber acquisition.</p> </li> <li> <p>Shape conversion experiences across key acquisition surfaces and user flows.</p> </li> <li> <p>Communicate product vision, strategy, and progress to a diverse array of stakeholders.</p> </li> <li> <p>Be the internal expert for the web conversion space, user journey, and subscription ecosystem. .</p> </li> <li> <p>Design and connect multiple "test/learn" cycles into a cohesive strategic approach to improve conversion.</p> </li> <li> <p>Communicate the rationale behind strategic prioritization decisions to executive leadership, effectively managing tradeoffs and technical dependencies.</p> </li> <li> <p>Align cross-functional teams (Engineering, Design, Data) and stakeholders around shared objectives and a unified product vision.</p> </li> <li> <p>Cultivate and leverage a strong internal network of cross-functional partners to align and motivate teams around shared app growth goals.</p> </li> <li> <p>Demonstrate support and understanding of our <a href="https://www.nytco.com/company/mission-and-values/" target="_blank">value of journalistic independence</a> and a strong commitment to our mission to seek the truth and help people understand the world.</p> </li> </ul> <p><strong>Basic Qualifications</strong><span style="font-weight: 400;">:&nbsp;</span></p> <ul> <li> <p>5+ years of experience in product management.</p> </li> <li> <p>4+ years of product experience in the growth or conversion space.</p> </li> <li> <p>Experience working and leading a cross-functional team including engineers, data and design.</p> </li> <li> <p>Experience managing a broad portfolio of performance metrics, using data-driven insights to allocate resources where they generate the highest ROI.</p> </li> <li> <p>Experience analyzing data and translating it into strategic insights that uncover growth opportunities and address both internal business objectives and external user needs.</p> </li> <li> <p>Experience presenting results and strategy to large and senior groups.</p> </li> <li> <p>Experience working across organizational silos.</p> </li> </ul> <p><strong>Preferred Qualifications</strong><span style="font-weight: 400;">:&nbsp;</span></p> <ul> <li data-pm-slice="1 1 ["bulletList",{"nudgeId":null,"severity":null,"count":null},"listItem",{}]">Experience driving growth across a subscription business model.</li> </ul> <p>REQ-020164</p> <p>#LI-Hybrid</p> <p><span data-sheets-root="1"><strong>Compensation and Benefits For This Role:</strong><br><br>In addition to base salary, this role is also eligible for variable pay, such as an annual bonus and restricted stock. Benefits include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. <br></span></p><div class="content-pay-transparency"><div class="pay-input"><div class="title">The annual base pay range for this role is between:</div><div class="pay-range"><span>$144,000</span><span class="divider">—</span><span>$165,000 USD</span></div></div></div><div class="content-conclusion"><p><strong>Candidate Use of GenAI Tools:</strong></p> <p>We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.</p> <p>If you’re an Engineering candidate, we’ll let you know what