Senior Product Manager, Social & Community

About the company

Wealthsimple is a Toronto-based digital money management platform offering investing, trading, crypto, tax, spending and savings products to Canadian consumers.

About this role

BUILD SOMETHING PEOPLE LOVE Wealthsimple is Canada’s leading financial innovator. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada. We're proud of what we've built — and we're just getting started. Read our Culture Manual https://www.wealthsimple.com/en-ca/culture and learn more about how we work https://www.wealthsimple.com/en-ca/careers. ABOUT THE ROLE We're looking for a Product Manager to turn social sharing and community into real growth engines for Wealthsimple. You'll own products like screenshot sharing, WealthRank, Portfolio Pulse, and Profiles — and dream up new ways for clients to show off their progress, learn from each other, and bring their friends along. This is product, growth, and community, all in one seat. Your job isn't just shipping features — it's building the loops that make people want to come back, share, and invite others. You'll set the vision, own the roadmap, and be accountable for the numbers that matter: engagement, virality, retention, and new clients. We're looking for someone with sharp consumer product instincts and a real feel for social behaviour and network effects. Someone comfortable developing a long-term product vision, studying why something spreads, digging into behavioural data, and working with design and engineering to ship the next experiment. WHAT YOU’LL DO - Set the strategy and vision for social sharing and community at Wealthsimple, establishing how these experiences contribute to engagement, virality, retention, and new-client growth. - Own and grow features such as screenshot sharing, WealthRank, Portfolio Pulse, and Profiles, while developing new social and community experiences from the ground up. - Build product-led growth loops that give clients compelling reasons to create, share, return, connect, and invite others. - Own the roadmap and full product lifecycle, from opportunity identification and validation through development, launch, analysis, and iteration. - Establish clear goals and measurement frameworks for the portfolio, including engagement, sharing, earned reach, referral behaviour, network effects, and incremental client growth. - Use quantitative analysis, experimentation, user research, and broader consumer-product trends to uncover opportunities and determine what to build next. - Develop and run a high-velocity experimentation program, using each launch to generate insights and inform future product decisions. - Partner closely with design, engineering, data, marketing, compliance, and other product teams to deliver experiences that are useful, intuitive, trustworthy, and distinctly Wealthsimple. - Maintain a strong understanding of social platforms, consumer apps, online communities, and emerging behaviours, translating relevant patterns into original ideas for Wealthsimple. SKILLS YOU BRING - Experience building and growing consumer-facing digital products, ideally within a high-growth mobile app. - A record of owning meaningful product outcomes rather than simply delivering features or managing a roadmap. - Strong consumer product judgment and an understanding of what makes experiences engaging, repeatable, and shareable. - Experience with product-led growth, including areas such as viral loops, referrals, network effects, social sharing, engagement, or retention. - Strong analytical and experimentation skills, with the ability to translate behavioural data into product insights and decisions. - Experience taking products through the full development cycle, from early discovery and definition through launch, measurement, and optimization. - The ability to develop a clear strategic point of view while moving quickly and learning through execution. - Strong cross-functional leadership and communication skills, with the ability to align teams around the problem, desired outcome, and path forward. - A high degree of ownership, curiosity, and comfort operating in an ambitious and evolving product area. - Experience using AI tools to accelerate research, prototyping, analysis, documentation, or product development. NICE TO HAVES - Experience building social products, communities, profiles, feeds, creator tools, or sharing mechanics. - Experience developing products with measurable network effects or organic acquisition loops. - Familiarity with personal finance, investing, or how people discuss money online. WHY WEALTHSIMPLE? 🌸 Top-tier health benefits and life insurance 📈 Long-term group savings with employer match, through Wealthsimple for Business 🌴 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year ✈️ 90 days away: work outside Canada for up to 90 days per year 👥 Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS 🌎 We are a hybrid team with over 1,500 employees across North America. The people are one of the best parts of working here: you'll collaborate with incredibly talented, curious, and driven teammates who are deeply committed to doing great work. ICYMI Technology & Innovation at Wealthsimple: We move quickly and build thoughtfully. That means we're always looking for better ways to work — whether that's new tools, AI, or rethinking how we approach a problem. We don't expect you to have all the answers, but we do expect curiosity and a willingness to evolve alongside the products we're building. Inclusion Statement: We're building products for a diverse world, and we need a diverse team to do it well. We strongly encourage applications from everyone, regardless of race, rel