Principal PM, PLG

About the company

Owner.com is an all-in-one platform for independent restaurants that provides online ordering and delivery, AI-powered website builder, CRM and email marketing automation, POS integrations, and white-label app generation.

About this role

About Owner Owner is the AI-native system local business owners use to succeed, starting with restaurants. We’re building the system that replaces the many tools owners use to run their business. It powers everything from the restaurant’s website, online ordering, CRM, POS, and more. Product philosophy Most small business software makes owners do the work to get what they want: sales growth and profit growth. Owner does the work for them agentically. Our system drives demand, converts it, and helps operators run their business day to day. As it improves, the business improves with it. Using Owner should feel like having a team of great operators, engineers, and marketers working for you. Our vision We’re starting by helping independent restaurants succeed online. But it’s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive. Once we nail the solution for restaurants – we’ll scale it into every other local business type. In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age. Read our Series C memo here → https://www.owner.com/c Our traction Since 2020, we've generated tens of millions in revenue and processed over a billion dollars of online orders. 1 in 5 Americans have used an Owner.com http://Owner.com website. More importantly, we’ve helped over 20,000 restaurant owners, and saved them nearly $200 million in fees. Our team Our team is now in the low hundreds. We’ve got top talent from the most successful companies in SMB software, including: Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire and Stripe. We’ll be scaling even faster in 2026 to keep pace with our customer growth. Where we work Owner is a remote-first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in-person collaboration at one of our office locations. Most of our teammates are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location! Why we're looking for you Owner is building the agentic system for the next era of small business software — and we need a Principal PM, PLG to own the systems that power how we grow. This isn't a traditional PM role. You'll be the product owner for the infrastructure that finds restaurant owners, understands their intent, delivers the right message at the right moment, moves them into trials, and converts that demand into ARR. Think acquisition funnels, lifecycle signals, billing flows, and AI-powered engagement — all working together as one system. You'll work across product, data, RevOps, lifecycle marketing, and GTM execution to build and ship the revenue engine. If you've spent your career at the intersection of CRM, modern tooling (Clay, Apollo, Salesforce), and AI — and you're frustrated maintaining someone else's stack when you'd rather architect your own — this is that role. This role is 100% remote and can be based anywhere in the United States or Canada. The impact you'll have - Increase total ARR contribution by building the infrastructure that helps Owner identify, route, nurture, convert, and retain high-quality demand - Build and improve billing systems, CPQ flows, Salesforce syncs, RevOps integrations, data stacks, lifecycle marketing engines, and internal communication workflows - Evolve Salesforce infrastructure toward a headless architecture that gives engineering and GTM teams more flexibility to build on top of it - Build the platform that enables Growth, Sales, and Launch teams to apply AI across their funnels — making every stage faster, smarter, and more efficient - Create a unified lead funnel spanning Growth, landing pages, Unified Sales Register, lifecycle messaging, and Sales and Launch workflows - Partner with Engineering, Analytics, RevOps, Sales, Marketing, Partnerships, Finance, and Launch to make the growth engine faster, clearer, and more reliable - Build the instrumentation, dashboards, and operating cadence that give the team real-time visibility into what's working, where leads are stalling, and which bets are driving trials and ARR Who you’ll work with - You’ll partner closely with Engineering, Analytics, RevOps, and Design to build the technical and data systems behind Owner’s growth engine. - You’ll collaborate with Sales, Marketing, Partnerships, Finance, and Launch to connect lead generation, qualification, follow-up, billing, purchase, and onboarding into one coherent system. - You’ll work with leadership across Product and GTM to align the roadmap around the highest-leverage opportunities to increase trials started and ARR contribution. What we’re looking for - 5+ years of combined product management and software engineering experience - Ability to get things done: you have a track record of shipping software that made a difference for your customers - Excellent product sense: you have a good understanding of what makes for a high-quality product and are opinionated about what solutions will be successful - Deep customer empathy: you care about helping your customers and are skilled at performing research to uncover their true needs - Strong data fluency: you effectively gather and integrate quantitative and qualitative data to inform your decision-making and update your intuition - Proficiency handling ambiguity: you make sure your goals are clearly defined and display significant independence in achieving them - Clear written and verbal communication: you’re a force for clarity and alignment, ensuring everyone’s on the same page - Competence with technical complexity: you can understand the high-level architecture of a product and its implications for the cu