Senior Product Designer, Growth, Conversion

About this role

<div class="content-intro"><div id="labeledImage.LOCATION" class="WIFG" data-automation-id="decorationWrapper"> <div class="WNHJ"> <div id="labeledImage.LOCATION--uid38" class="WE-Y WMXY WBAB WF0Y" data-automation-id="responsiveMonikerInput" data-metadata-id="labeledImage.LOCATION" data-uxi-form-item-child-list-index="0"> <div class="WJ-Y"> <p><strong>The <a href="https://www.nytco.com/mission-and-values/" target="_blank"><u>mission</u></a> of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.&nbsp;</strong></p> </div> </div> </div> </div></div><p><strong>Mission Overview &amp; Responsibilities</strong><span style="font-weight: 400;">:&nbsp;</span></p> <p data-pm-slice="1 1 []">The New York Times is looking for Product Designers to join the Growth mission to create first-in-class web and app experiences that drive our digital subscription business forward.</p> <p>The Growth mission at The New York Times is accelerating our digital subscription business to secure The New York Times's position as the most successful journalistic institution in the world. Product designers within Growth accomplish this by designing experiences that identify our most qualified audiences, engage them, and convert them into new subscribers and retain them.</p> <p>You will drive subscription growth by leveraging your visual design expertise to articulate the value and breadth of The Times's offerings. As an emerging leader and individual contributor, you will be responsible for refining and advancing growth design patterns for both web and mobile applications, focusing on optimizing the subscription acquisition journey.</p> <p>This role is ideal for a designer interested about the subscription funnel and its challenges and opportunities. They enjoy identifying hypotheses for their work, creating solutions that balance user and business needs, and seeing the direct impact of their work.</p> <p data-pm-slice="1 1 []">This is a hybrid role based in our New York City office.</p> <p data-pm-slice="1 3 []"><strong>Responsibilities:</strong></p> <ul> <li> <p>Support high-level product strategy, ensuring we're asking the right questions and solving for distinct needs.</p> </li> <li> <p>Work with engineers and product teams to ensure the design quality and consistency of shipped flows and interactions.</p> </li> <li> <p>Create necessary documentation (e.g., user journeys, wireframes, frameworks) to lead conversations, build alignment, and help make decisions.</p> </li> <li> <p>Contribute to team rituals, nurture the design team, and mentor junior designers to strengthen the design function.</p> </li> <li> <p>Demonstrate support and understanding of our<a href="https://www.nytco.com/company/mission-and-values/" target="_blank"> value of journalistic independence</a> and a strong commitment to our mission to seek the truth and help people understand the world.</p> </li> <li> <p>You will report to the Product Design Director of Growth.</p> </li> </ul> <p><strong>Basic Qualifications</strong><span style="font-weight: 400;">:&nbsp;</span></p> <ul> <li> <p>A portfolio of work that showcases your process along with finished design work.</p> </li> <li> <p>5+ years of experience designing digital web or app products.</p> </li> <li> <p>1+ years of designing features dealing with multiple pricing tiers and feature sets, accommodating several permutations.</p> </li> <li> <p>Proficient in design tools such as Figma.</p> </li> <li> <p>Proficient in LLM tooling such as (Claude, Cursor, Gemini Canvas, FigmaMake).</p> </li> <li> <p>Experience facilitating alignment through workshopping, brainstorms and cross functional collaboration.</p> </li> </ul> <p><strong>Preferred Qualifications</strong><span style="font-weight: 400;">:&nbsp;</span></p> <ul data-pm-slice="3 3 []"> <li> <p>Experience designing and conceptualizing large solutions that drive operational efficiency and align with user and business objectives.</p> </li> <li> <p>Demonstrated experience articulating design decisions and impact.</p> </li> <li> <p>Experience writing copy for user interfaces that guides users and creating assets that follow established strategies to enhance that messaging.</p> </li> <li> <p>Deepened experience designing for multi-variant testing.</p> </li> </ul> <p>REQ-020299</p> <p>#LI-Hybrid</p> <p><span data-sheets-root="1"><strong>Compensation and Benefits For This Role:</strong><br><br>In addition to base salary, this role is also eligible for variable pay, such as an annual bonus and restricted stock. Benefits include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. <br></span></p><div class="content-pay-transparency"><div class="pay-input"><div class="title">The annual base pay range for this role is between:</div><div class="pay-range"><span>$120,000</span><span class="divider">—</span><span>$145,000 USD</span></div></div></div><div class="content-conclusion"><p><strong>Candidate Use of GenAI Tools:</strong></p> <p>We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.</p> <p>If you’re an Engineering candidate, we’ll let you know what specific GenAI tools you are permitted to use for your technica