Senior Manager, Marketing & GTM (AI-First)

About this role

<div class="content-intro"><h2><strong><img style="max-width: 100%;" src="https://emoji.slack-edge.com/T077X51KJEQ/zencoder/2badc69a9292c4c1.png" alt=":zencoder:" width="20" data-stringify-type="emoji" data-stringify-emoji=":zencoder:"> About Zencoder</strong></h2> <p>At <span><a href="http://Zencoder.ai" target="_blank">Zencoder.ai</a></span>, we build and orchestrate AI agents that ship real work - code, research, operations, and more. What started as developer tooling is becoming a platform where people and agents collaborate across knowledge work tasks.</p></div><h2><strong>Why this role exists</strong></h2> <p>The way software is built, bought, and adopted is changing faster than any market we’ve seen before.</p> <p>AI is reshaping products, teams, workflows, and entire business functions. As we expand beyond Forgood AI products, how we position, launch, and grow products must evolve as well.</p> <p>We’re looking for a Product Marketing and GTM leader who is already operating in that future.</p> <p>This is not a role where we’ll teach you how to use AI. You’ll be joining an AI-first organization where AI is embedded across product development, operations, GTM, and decision-making. We expect you to bring new ideas, frameworks, workflows, and systems that make us better.</p> <p>We want someone who can teach us.</p> <p>Someone who has a strong point of view on how AI changes marketing, messaging, positioning, demand generation, product launches, and category creation and who can turn that thinking into measurable business outcomes.</p> <h2><strong>What you’ll own</strong></h2> <h3><strong>Messaging &amp; Positioning</strong></h3> <ul> <li>Own company-wide messaging and positioning across products, audiences, and market segments.</li> <li>Develop differentiated narratives that resonate with executives, practitioners, and business teams.</li> <li>Translate complex capabilities into simple, compelling customer value.</li> <li>Create messaging frameworks that scale across marketing, sales, product, customer success, and partnerships.</li> <li>Continuously refine positioning based on customer feedback, market shifts, and competitive intelligence.</li> </ul> <h3><strong>Category Creation &amp; Thought Leadership</strong></h3> <ul> <li>Shape how the market thinks about AI-enabled work, collaboration, productivity, and business outcomes.</li> <li>Build narratives that elevate the conversation beyond features and functionality.</li> <li>Partner with executives to develop industry points of view, keynote messaging, launch narratives, and thought leadership programs.</li> <li>Establish the company as a leader in defining what AI-first organizations look like.</li> </ul> <h3><strong>Product Launches &amp; Growth</strong></h3> <ul> <li>Lead GTM strategy for new products, features, and market expansions.</li> <li>Drive launch planning, customer storytelling, enablement, analyst relations, and campaign execution.</li> <li>Build AI-powered systems that accelerate experimentation and growth.</li> <li>Identify repeatable growth loops across enterprise, self-serve, partnerships, and community channels.</li> </ul> <h3><strong>Competitive &amp; Market Intelligence</strong></h3> <ul> <li>Develop a deep understanding of competitors, market trends, emerging technologies, and customer needs.</li> <li>Build positioning frameworks and battlecards that influence product and GTM strategy.</li> <li>Help leadership make strategic decisions through market insight and customer understanding.</li> </ul> <p><strong>What “AI-First” Means Here</strong></p> <p>We're not looking for someone with opinions about AI in marketing. We're looking for someone who has already shipped things.</p> <p>Maybe you automated your demand gen reporting and saved 5 hours a week. Maybe you built a lead nurture sequence using an LLM and some duct tape. Maybe you launched a landing page you designed in Claude on a Sunday because you wanted to test a hypothesis before Monday's meeting.</p> <p>We want to see the experiments — the ones that worked, and the ones that didn't. That track record of tinkering is what "AI-first" means here.</p> <p><strong>Who You Are</strong></p> <ul> <li>3-5 years of experience in an early-stage, high-growth B2B startups in marketing, growth, strategy, or GTM leadership roles.</li> <li>Recent MBA from top 10 MBA programs is an advantage.</li> <li>Exceptional storyteller and communicator.</li> <li>Proven ability to create positioning and messaging that drives adoption, engagement, or revenue.</li> <li>Strong strategic thinker with a bias toward execution.</li> <li>You've personally built or automated something with&nbsp;<em class="Highlight ht7914e543-3c74-4584-80c2-b53e0a0e0f3c">AI</em>&nbsp;— in your job, as a side project, or just because you were curious. You don't wait to be shown how tools work.</li> <li>Comfortable working in ambiguity and creating structure where none exists.</li> <li>Builder mentality: you don’t wait for playbooks—you create them.</li> </ul> <p><strong>What Success Looks Like</strong></p> <p>Within your first 90 days:</p> <ul> <li>Refresh and strengthen core company messaging and positioning.</li> <li>Establish a differentiated market narrative.</li> <li>Launch at least one major GTM initiative with AI-powered systems baked in from the start, not added later.</li> <li>Introduce new frameworks, systems, or workflows that make the broader organization more effective.</li> <li>Make us smarter than we were before you arrived.</li> <li>Ship at least one lightweight automation or workflow that makes the team measurably faster.</li> </ul> <p>The expectation isn’t that you’ll learn our playbook.</p> <p>The expectation is that you’ll help write the next one. And build the tools that run it.</p> <h3 data-start="2822" data-end="2873"><strong data-start="2826" data-end="2871"><strong data-stringify-type="bold">Salary Range</strong></strong></h3> <p>Compensation $130,000 - 200,000 (Note: We have the flexibi