Senior GTM Engineer – Web & AI

About this role

ABOUT HIYA At Hiya, we’re making business calls more trusted, useful, and effective. Voice remains one of the most important ways businesses communicate with their customers, but the value of a call depends on trust. When customers do not recognize who is calling or why, important conversations are missed, customer relationships suffer, and business outcomes are harder to achieve. Hiya helps businesses create trusted calling experiences that benefit both sides of the conversation: enterprises can reach customers with confidence, and customers can answer with confidence. Our products support branded business calling, trusted caller identity, call performance insights, customer engagement, and voice security capabilities that help businesses strengthen relationships and improve outcomes. This role sits in a core business area for Hiya and is focused on helping SMB and enterprise customers succeed. WHAT YOU'LL DO DIGITAL GROWTH STRATEGY & EXECUTION - Translate positioning and campaign strategy into compelling, high-converting web experiences - Optimize the buyer journey across awareness, consideration, and conversion stages - Own website KPIs including traffic growth, engagement, conversion rate, and pipeline contribution - Develop hypotheses and testing roadmaps to improve performance of top pages Increase experimentation velocity across enterprise and PLG segments WEBSITE ARCHITECTURE & PLATFORM EVOLUTION - Lead migration from Webflow to a modern headless CMS (e.g., Contentful, Sanity, Storyblok) - Architect a scalable React / Next.js-based frontend - Build modular systems enabling rapid campaign and landing page deployment - Maintain strong engineering standards while supporting marketing speed - Establish performance, accessibility, and technical SEO best practices AI-ENABLED MARKETING INNOVATION - Integrate AI agents and LLM APIs to power: - Dynamic content generation - Personalized experiences - SEO & GEO optimization workflows - Scalable localization - Automate content production and experimentation workflows - Explore conversational and adaptive digital experience GLOBAL EXPANSION & LOCALIZATION - Own international website expansion across 20+ markets - Design and scale multi-language, multi-region architecture - Build localization workflows within the CMS - Optimize regional SEO and performance - Ensure global compliance and performance standards ANALYTICS, ATTRIBUTION & MARTECH INTEGRATION - Architect and implement event tracking, data layers, and attribution frameworks - Maintain hands-on ownership of tools such as: - Google Analytics 4 - Amplitude - Google Tag Manager - Ensure clean data flow between website, CRM, marketing automation, and PLG systems - Align web experimentation with paid, organic, lifecycle, and product initiatives EXPERIENCE & PERFORMANCE STANDARDS - Ensure best-in-class mobile and desktop experiences - Maintain Core Web Vitals and performance benchmarks - Champion UX, messaging clarity, and accessibility best practices What We Are Looking For 5–8+ years in growth engineering, frontend engineering, or product-focused web development - Strong React / Next.js (or similar modern frontend framework) experience - Experience leading headless CMS implementations or migrations - Hands-on experience with web analytics tools (Google Analytics 4, Amplitude, etc.) - Experience implementing A/B testing and experimentation frameworks - Strong understanding of technical SEO, GEO and AEO and performance optimization - Experience integrating APIs and third-party systems into web platforms YOU’LL LIKELY STAND OUT IF YOU HAVE - Experience in B2B SaaS or PLG environments - Familiarity with CRM and marketing automation systems (HubSpot, Salesforce, Segment) - Experience integrating AI APIs (OpenAI, Anthropic, etc.) - Multi-channel support solutions - chatbots, AI Voice Agent, etc. - Experience building multi-language and international web properties HOW WE WORK Hiya is not a passive environment. We expect people to take ownership, form opinions, and engage directly with hard problems. We work with a high degree of transparency and autonomy. Context is shared openly, and decisions are discussed, challenged, and then made. Once a call is made, we commit and move forward. You'll be expected to work through ambiguity, weigh tradeoffs, and take responsibility for results, while keeping a high bar for quality and customer trust. Every team member at Hiya is expected to live our core values: - Serve, our customers and partners by holding a high bar for trust and quality - Own, share in success and open up to failures - Lead, listen, show up with a point of view but commit entirely once a decision has been made - Improve, even if it means changing course or contradicting ourselves - Do, rather than observe OUR INTERVIEW PROCESS Process Overview Our standard interview process follows this sequence: - Initial Screen: We confirm baseline alignment, role interest, relevant experience, and logistics. - Hiring Manager (HM) Screen: We evaluate role fit, expectations, and execution readiness. - Live Working Assignment: You'll complete a live, role-relevant assignment designed to reflect the kind of work you would do at Hiya. The assignment focuses on how you think, prioritize, and explain your approach. You'll review your work and discuss your reasoning with the interview panel. - Assignment-Based Interview Loop: Interviewers will explore how you think through the work, ask questions, respond to feedback, and adapt your approach. Each interviewer focuses on specific competencies and how you make decisions, navigate tradeoffs, and collaborate in real time. - Future Hiya Value Interview: An independent conversation focused on your long-term potential, judgment under ambiguity, and ability to create sustained value as scope an