Senior Designer, Games Marketing (Temporary)

About this role

<div class="content-intro"><div id="labeledImage.LOCATION" class="WIFG" data-automation-id="decorationWrapper"> <div class="WNHJ"> <div id="labeledImage.LOCATION--uid38" class="WE-Y WMXY WBAB WF0Y" data-automation-id="responsiveMonikerInput" data-metadata-id="labeledImage.LOCATION" data-uxi-form-item-child-list-index="0"> <div class="WJ-Y"> <p><strong>The <a href="https://www.nytco.com/mission-and-values/" target="_blank"><u>mission</u></a> of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.&nbsp;</strong></p> </div> </div> </div> </div></div><p data-pm-slice="1 1 []">The Senior Designer, Games Marketing plays an important, hands-on role in <span class="hl-blue-solid replace_or_delete" data-highlight-id="34a0f8daec9211bae497077a64afee60-0">concepting</span> and developing campaigns and marketing efforts that support The New York Times' business for the Games product. <span class="hl-blue-solid replace" data-highlight-id="9709b8d04393aa8ede4dfd46b518e944-0">This role sits</span> within the Games marketing vertical and <span class="hl-green-solid warn" data-highlight-id="5c48fd1d1ee9c767bf7bf21345a48162-0">reports to the Associate Creative Director</span>, Games, Marketing.</p> <p><span class="hl-blue-solid ai_replace" data-highlight-id="ddfd0242bc3c5aaedb0e6ad0613e4cd2-0">You will work closely with other marketing creative team members (writers, designers and our audio and video teams), as well as partners in marketing and media strategy, product design, audience insights and brand identity to bring to life campaigns across the marketing funnel that drive performance while upholding a high bar for design craft.</span> You <span class="hl-blue-solid replace" data-highlight-id="680681e5114b77e38fe56af71a3588cc-0">are responsible for driving</span> creative <span class="hl-blue-solid replace_or_delete" data-highlight-id="f467f60746d6dc14ceeabf50d5a92d1e-0">ideation</span>, execution and production of marketing assets, <span class="hl-blue-solid replace" data-highlight-id="bf41243ffc957bdd728bdcfb09231704-0">as well as</span> helping evolve the design systems, libraries and templates that support experimentation at scale.</p> <p>You bring a refined aesthetic, a nuanced understanding of typography, layout and color, motion design and <span class="hl-blue-solid replace_or_delete" data-highlight-id="4235bdbd767bc2d3428121bcb7937571-0">strong</span> design craft skills. <span class="hl-blue-solid ai_replace" data-highlight-id="e50cbaf341af71bd543ce65ca77ac9f4-0">We want an individual who is not only just a stellar designer, but also idea‑focused and can do the work of efficiently bringing their ideas to life in a way that inspires and excites others, and then presents them effectively and enthusiastically.</span></p> <p><strong>This is a temporary 6 month role <span class="hl-green-solid warn" data-highlight-id="b8224f1271a67d36daecbc1c922bbc6a-0">reporting to the Associate Creative Director</span>, Marketing, Games. It can be either remote within the US or hybrid in our NYC offices. If hybrid in our NYC headquarters, you can typically expect to come into the office 3 days per week.</strong></p> <p><strong>Responsibilities:</strong></p> <ul> <li><span class="hl-blue-solid replace" data-highlight-id="9a241c73432efbcf8232af27a87b4cf2-0">Develop and execute</span> conceptual, visually compelling marketing campaigns for the Games product, ensuring work supports awareness, consideration, conversion and retention goals across the full reader and subscriber journey.</li> <li><span class="hl-blue-solid ai_replace" data-highlight-id="823ddab21b0d8323cd940e573d63d916-0">Design and adapt campaign creative across paid, owned and earned channels — including digital, social, email, in‑app placements, app stores and OOH — in line with The Times' brand standards and Games marketing strategy.</span></li> <li>Translate in‑product experiences, editorial formats and <span class="hl-blue-solid replace_or_delete" data-highlight-id="003a759668ade5cc9c4223c2a7808250-0">key</span> feature benefits into clear marketing assets that deepen engagement and <span class="hl-blue-solid replace_or_delete" data-highlight-id="8f77ee0cb206263b97a42f736480e701-0">drive</span> habitual use of the Games product.</li> <li>Implement the practical application of design systems for Games marketing, including <span class="hl-blue-solid replace" data-highlight-id="54b11f1950e5d60f896c3dc8d61f0a3b-0">creating, implementing and maintaining</span> component libraries and style guides in Figma, and ensuring pixel‑perfect execution across platforms and devices.</li> <li>Collaborate with writers, art directors, audio and video partners to concept, refine and ship creative that <span class="hl-blue-solid replace_or_delete" data-highlight-id="e8f8b5bd25c87599eb8f9f767ddefa38-0">clearly</span> communicates the value of our journalism and our lifestyle products and <span class="hl-blue-solid replace_or_delete" data-highlight-id="32f239c8ca436387b519c6ef717d0c88-0">drives</span> subscriptions and engagement.</li> <li>Help <span class="hl-blue-solid replace" data-highlight-id="a0111fa1b577a13b76015150dd818002-0">develop and maintain</span> scalable visual systems, templates and libraries that <span class="hl-blue-solid replace" data-highlight-id="e7d0fb409aa993bb20d8f57b833f676a-0">enable</span> disciplined experimentation across paid and owned marketing channels while upholding a high bar for craft and brand consistency.</li> <li>Work from creative briefs, participate <span class="hl-blue-solid r