Senior Data Scientist II, Marketing

About this role

<div class="jdp-v1-container-fluid jdp-v1-data-buckets"> <div class="jdp-v1-row-fluid"> <ul> <li>5+ years in Data Science with 3+ years applying it in a marketing context&nbsp;</li> <li>Self-starter mentality with strong problem-solving and research skills; able to work independently to drive solutions</li> <li>Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office&nbsp;</li> </ul> <h2><strong>Start your adventure with Zip&nbsp;</strong></h2> <p>As a Marketing Scientist on our Data Science team, you'll own the models and frameworks that sit at the intersection of customer behavior, marketing and business strategy, and AI. Your work will directly shape how Zip acquires and retains customers, allocates budget, and deploys intelligent agents.The marketing science function at Zip is being built to be genuinely strategic, not a reporting layer. You'll have a direct line to how the business makes decisions about customers and investment, and real ownership over the models and frameworks that inform both.</p> <h3><strong>Write your story with a career at Zip</strong></h3> <p class="isSelectedEnd">You’ll be the primary owner and driver of Zip’s foundational marketing ML models, including:</p> <h4 class="isSelectedEnd"><strong>Customer Intent Modeling</strong></h4> <p class="isSelectedEnd">You’ll build predictive models that go beyond behavioral pattern recognition to surface the motivations driving customer decisions.</p> <ul> <li>Determine the appropriate modeling approach, evaluate competing methodologies, and establish standards for model explainability, monitoring, and ongoing refinement.</li> <li>Build models designed not just to predict what a customer will do next, but to understand why, so we can meet them at the right moment with something genuinely useful.</li> </ul> <h4 class="isSelectedEnd"><strong>Next Best Action Framework</strong></h4> <p class="isSelectedEnd">You’ll translate model outputs into concrete, prioritized recommendations that inform customer communications and product experiences.</p> <ul> <li>Build the decisioning layer that turns predictive insights into actionable recommendations.</li> <li>Enable meaningful impact across multiple parts of the organization by helping teams determine the right action for the right customer at the right time.</li> </ul> <p class="isSelectedEnd"><strong>Marketing Mix Modeling and Attribution</strong></p> <p class="isSelectedEnd">You’ll own our Marketing Mix Modeling and multi touch attribution capabilities, giving the Customer organization a reliable, current view of what is actually driving acquisition.</p> <ul> <li>Translate model outputs into credible investment recommendations that help us allocate budget and resources intelligently across paid, owned, and partner channels.</li> <li>Build and maintain the models and methodologies that underpin our understanding of marketing effectiveness and acquisition performance.</li> </ul> <p class="isSelectedEnd"><strong>Technical Leadership and Business Partnership</strong></p> <ul> <li>You’ll provide technical guidance and peer review to other data scientists and analysts, share reusable methods, and help raise the quality of marketing science practices across the team.</li> <li>You’ll also serve as the primary conduit between your work and business stakeholders, translating complex modeling and insights into clear, actionable recommendations. This is a role where ownership, independence, and strong communication skills are key.</li> </ul> <h3><strong>What you’ll bring to the team&nbsp;</strong></h3> <ul> <li>Advanced degree in a quantitative field (e.g., Mathematics, Physics, Social Science)</li> <li>5+ years of experience in Data Science</li> <li>3+ years of experience applying Data Science to marketing</li> <li>Hands-on experience with Marketing Mix Modeling and/or multi-touch attribution in a commercial setting</li> <li>Ability to bridge technical depth and business communication, your stakeholders include both engineers and marketing leaders, and you write and speak to both</li> <li>Self-starter mentality with strong problem-solving and research skills; able to work independently to drive solutions</li> <li>High proficiency in Python and SQL</li> <li>Experience with ML/AI frameworks (e.g., XGBoost, LightGBM, Scikit-Learn, Pytorch) and proven track record of leveraging them for business impact</li> <li>Hands-on experience with Spark/PySpark a plus&nbsp;</li> <li>Proficiency with modern data stacks (e.g., Snowflake, Databricks, dbt)</li> <li>Clear alignment with <a href="https://zip.co/careers">Zip’s core values</a></li> </ul> <h4><strong>Nice to haves</strong></h4> <ul> <li>Experience designing or contributing to next-best-action or decisioning systems</li> <li>Background in consumer fintech or BNPL</li> <li>Experience with LLMs and agentic workflows</li> </ul> <h3><strong>What you’ll get in return</strong></h3> <p>Zip is a place where you’ll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you’ll feel empowered and trusted to make big things happen quickly.&nbsp;</p> <p>We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it’s important to us that you make the most of the opportunities you’ll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back.</p> <p>We think these are just some of the best things about being a Zipster. We will also offer you:</p> <ul> <li>Flexible working culture</li> <li>Incentive programs</li> <li>Unlimited PTO</li> <li>Generous paid parental leave</li> <li>Leading family support policies</li> <li>Company-sponsored 401k match</li> <li>Learning and wellness subscription stipend</li> <li>Beautiful Union Square office with a casual dress code</li> <li>Industry-leading, employer-sponso