Vestwell is a New York–based financial-technology platform that provides the infrastructure for workplace and public-sector savings programs across retirement, education, emergency, disability and other accounts.
<div class="content-intro"><p>Vestwell is the financial technology company powering the new savings economy. Our platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 350,000 businesses and over 2M active savers, with over $50B in assets saved across all 50 states. Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers.</p> <p>To learn more, visit <a href="http://vestwell.com/">vestwell.com</a></p></div><p><strong>Who Are We Looking For?<br></strong></p> <p>Vestwell is looking for a Senior Brand Designer to own creative execution across every channel and surface — from integrated campaigns and event experiences to web, email, social, and sales collateral. This is a high-ownership, high-volume role on the Marketing team: you will independently manage a multi-workstream design queue, bring a clear visual POV to every brief, and be the connective tissue between strategy and finished creative.</p> <p>You will partner with Content, Demand Generation, Product Marketing, Sales, and external vendors, while also running the design intake process that keeps the whole marketing org moving. The right person is equally at home concepting a campaign and shipping a co-branded one-pager before noon.<br><br><strong>What Will You Be Doing?<br><br></strong>Design Creative Strategy</p> <ul> <li>Experience building and maintaining design systems — you create reusable components, enforce visual consistency, and evolve the system as the brand grows</li> <li>Strong creative concepting skills — you can take a brief from whiteboard to moodboard to finished campaign with a clear point of view</li> <li>Demonstrated ability to build visual brand recall in market across campaigns, channels, and audiences</li> <li>High-volume, multi-workstream ownership — you manage several concurrent projects across different teams and deadlines without losing quality or momentum</li> <li>Independently own a brief end-to-end: intake, concept, stakeholder alignment, production, and delivery</li> <li>Experience across print, physical, and digital mediums — you are as comfortable designing a conference booth as a display ad</li> <li>Brings a clear POV through visual storytelling — your work has a perspective, not just execution</li> <li>Co-brand fluency — experience managing partner or co-branded materials programs, including versioning, approvals, and brand governance across a partner ecosystem</li> <li>Comfortable managing and directing external vendors: photographers, videographers, illustrators, and web developers</li> </ul> <p>Events & Physical</p> <ul> <li>End-to-end design for the Vestwell event experience</li> <li>Conference booth activations, signage, and environmental design</li> <li>Branded merchandise and swag</li> <li>OOH campaign assets</li> </ul> <p>Campaigns & Brand</p> <ul> <li>GTM creative for new product and feature launches</li> <li>Integrated brand campaign assets across channels</li> <li>Brand system extensions </li> <li>Creative concepting: moodboards, visual directions, and campaign frameworks</li> </ul> <p>Growth & Digital</p> <ul> <li>Growth channel digital ads: display, Meta, Reddit, and other paid formats — multiple sizes and personas</li> <li>Ongoing social media creative for Instagram, LinkedIn, and other platforms</li> <li>Landing pages for campaigns, gated content, and partner-specific experiences</li> <li>Email design and HubSpot template build/deployment</li> </ul> <p>Sales Enablement & Collateral</p> <ul> <li>One-pagers, decks, and webinar visuals</li> <li>RFP and proposal design</li> <li>Co-branded partner materials — logos, collateral, and partner-specific versioning</li> <li>App screen and product UI support as needed</li> </ul> <p>Design Operations</p> <ul> <li>Own and manage the marketing design request intake process — triage the Asana queue, prioritize across stakeholders, and run a weekly design sync</li> <li>Onboard new teammates and stakeholders to the design request workflow</li> <li>Maintain and organize Figma files and the shared media library</li> <li>Coordinate with external vendors and freelancers on timelines and deliverables</li> </ul> <p><strong><br>Requirements<br></strong>The Necessities</p> <ul> <li>5+ years of brand or marketing design experience, ideally in B2B SaaS or fintech</li> <li>A portfolio that demonstrates both creative range and consistent brand thinking — across digital and physical</li> <li>Experience working in a fast-paced, cross-functional environment where you are managing multiple projects and stakeholders simultaneously</li> <li>Strong written and verbal communication — you give clear feedback, write tight creative briefs, and can explain your design decisions</li> <li>Low-ego collaborative style: you work well with opinionated stakeholders and know when to hold your ground and when to flex</li> <li>High attention to detail and a strong visual standard — you notice when something is off and you fix it</li> <li>Figma (Pro) — expert-level, including components, auto-layout, prototyping, and file organization for team use</li> <li>Adobe Creative Suite — Photoshop, Illustrator, and related tools for production-level work</li> <li>InDesign — for print-ready collateral, sales materials, and multi-page documents</li> <li>HubSpot CMS — designing and building/deploying landing pages and email templates directly in HubSpot</li> </ul> <p>This role will be based in Vestwell’s New York office, and will be part of Vestwell's hybrid in-office operation.</p> <p>The expected base salary range for this position is a minimum of $95K - $105K, plus performance based bonus. This position is eligible to receive new hire equity in the Company. Please note that salary bands are based on NY and other similar metro