Staff Brand Designer

About the company

TRM Labs builds AI-powered blockchain intelligence tools that help governments and financial institutions detect and disrupt crypto-related crime.

About this role

BUILD A SAFER WORLD. TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM's platforms enable investigators to trace illicit activity, build cases, and construct operating pictures of threat networks. Leading agencies and businesses worldwide rely on TRM to make the world safer and more secure. ABOUT TRM TRM Labs is on a mission to build a safer world for billions of people. We help governments, financial institutions, and crypto businesses detect and stop illicit activity across blockchains, fighting fraud, terrorism financing, and other financial crime with data and technology. The work is serious, but the way we show up doesn’t have to be forgettable. As TRM has grown, our brand has become one of our most important assets: it’s how the market understands who we are, why the mission matters, and why the best people and customers choose to work with us. We're looking for a Staff Brand Designer to set the craft standard with our team. This designer has an eye that is precise, considers execution, and the work around them gets better just by virtue of their presence. THE ROLE This is a role for an experienced visual designer. You’ll own the most complex and high-visibility brand design work at TRM across campaigns, web, social, events, sales and marketing, reports, and every surface brand design touches. You’ll help define what visual excellence looks like as our brand continues to evolve, and you'll raise the quality floor for everyone around you. You'll lead through the work, through design direction, and through mentorship rather than through direct management. This is an individual-contributor craft role today, but can grow. HOW WE THINK ABOUT AI We’re building an AI-first creative team. It does not mean design by prompt, and it does not mean fewer designers. Taste, judgment, and craft are scarce and valuable things, and they stay firmly human-led. AI is how we extend them: exploring more directions before committing to one, getting to a rough first pass faster, producing variations at a scale that wasn't previously realistic, and reclaiming time for the decisions that actually deserve it. We’re looking for someone who has already folded AI into their own practice in some form, has a point of view on where it helps and where it gets in the way, and wants to help the team build that fluency together. You don’t need to have it all figured out. You do need to be actively experimenting and learning, and you should expect to help set the standard for how a high-craft brand team uses these tools well. WHAT YOU'LL DO - Set and uphold the craft standard for TRM’s brand: across campaigns, web, social, events, thought-leadership reports, and sales and marketing collateral. - Lead the most complex and high-visibility brand design projects end-to-end, from brief through delivery, at consistently high craft. - Partner with creative and marketing leadership to evolve TRM’s creative direction: defining and executing visual standards across typography, imagery, layout, and color. - Translate complex, data-heavy subject matter (blockchain intelligence, investigations, risk) into infographics, data visualizations, and shareable graphics that make dense information land for technical and non-technical audiences alike. - Provide hands-on craft oversight across brand output: reviewing work, raising the quality floor, and helping the team make better decisions. - Build and steward brand systems and documentation that scale across programs, formats, and audiences without losing soul and know when to break the system for the right reason. - Commission and art-direct external creatives: agencies, illustrators, and motion designers. - Mentor and elevate other designers through critique, pairing, and direct feedback: raising craft through the work, not just in conversation. - Advance the team’s AI-native design practice: bringing AI-assisted tools into concepting, iteration, and production, and helping teammates build the same fluency. Human taste and judgment lead. AI extends the range and speed of what we can explore. - Collaborate with brand strategists, copywriters, product marketing, and leadership on how TRM shows up across every channel. - Treat briefs as a floor, not a ceiling. Push past them, take big swings, and explore new formats. WHAT YOU'LL BRING - 6–8+ years of brand design experience, including high-craft environments: agency, editorial, elevated consumer, or design-forward tech. - A portfolio that is excellent. Work must demonstrate mastery of typography, layout, color, and composition across a range of brand contexts. - A clear aesthetic point of view: you can articulate what makes something great and what makes something fall short, and you've built that perspective through years of rigorous practice. - Fluency in brand systems: you understand how to build for scale and consistency, and you've stewarded a brand through growth or change. - Proven ability to make complex information land: data visualization, infographics, and editorial design that turn dense material into something clear and compelling. - Experience operating at a staff level: you work autonomously, influence without authority, and make decisions that shape the output of an entire team. - Deep fluency in Figma and the Adobe Creative Suite (Illustrator, Photoshop, InDesign), across both digital and print formats. - Experience with digital and web design: building component libraries, working with developers. - Strong verbal, written, and presentation skills: you can communicate the process, intent, and impact of your design decisions with clarity. - An AI-first mindset: hands-on experience bringing generative AI tools into real creative work, a clear-eyed view of where they help and where they fall short, and a genuine appetite to keep growing those skills as the tools evolve. -