Product Marketing Lead – Engineering Simulation
at Datacor
- Seniority
- Lead Manager
- Work model
- Remote
- Location
- Remote - US
- Posted
- 5d ago
go
at Datacor
<div class="content-intro"><p><strong><span data-contrast="none"><span data-ccp-parastyle="Normal (Web)">About Us:</span></span></strong></p> <p><span data-contrast="none"><span data-ccp-parastyle="Normal (Web)">Datacor</span><span data-ccp-parastyle="Normal (Web)"> is the leading provider of software solutions, including ERP, CRM, Asset Tracking, Simulation and Formulation, to the process manufacturing space. We are on a mission to better equip the industry with software solutions and move it forward by building thoughtful, intuitive products that solve our </span><span data-ccp-parastyle="Normal (Web)">customers’</span><span data-ccp-parastyle="Normal (Web)"> most difficult problems.</span></span></p> <p><span data-contrast="none"><span data-ccp-parastyle="Normal (Web)">We are passionate about serving our customers and helping them use data as a competitive advantage. Our customers make products that extend and sustain lives by sanitizing, fertilizing, beautifying, cleaning, and recycling the world we live in. We at </span><span data-ccp-parastyle="Normal (Web)">Datacor</span><span data-ccp-parastyle="Normal (Web)"> help our customers make those products you use every day more safely, cost effectively and more efficiently through our technology platforms and applications.</span></span></p></div><p><strong><span data-contrast="auto">About the Role</span></strong><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">We are seeking a Product Marketing Manager to join our marketing team supporting Datacor’s engineering software division. This person will have a strong engineering background to drive the positioning, messaging, and go-to-market strategies for our engineering simulation software products. This role bridges technical expertise with customer-focused storytelling to ensure our solutions are clearly differentiated in the market.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">The ideal candidate will combine product marketing experience with a degree in engineering, enabling them to translate complex technical concepts into compelling value propositions for engineers, plant operators, and decision-makers. The marketing team is a lean, high-output team and the right candidate is energized by both strategy and execution.</span><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">Responsibilities:</span></strong><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">Market Positioning & Messaging</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Develop differentiated product positioning, messaging, and value propositions for our engineering simulation solutions in a variety of industries and applications. </span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Deeply understand and communicate how the Datacor software and applications enhance mechanical and chemical engineering process design and analysis.</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Create technical and commercial content, including product briefs, blog posts, technical papers, case studies, competitive battlecards, and more.</span><span data-ccp-props="{}"> </span></li> </ul> <p><strong><span data-contrast="auto">Go-to-Market Strategy</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Lead go-to-market planning for new product launches and major releases, working cross-functionally with product management, sales, demand generation, and services teams.</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Write, design and execute email campaigns (copy and visuals) for customers to promote product adoption and company information. </span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Partner with events and demand generation teams to execute prospective and customer marketing campaigns including webinars, conferences, trade sho