Product Designer (Well-Being Coach)

About this role

About us: BetterMe — a global wellness ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others. As a Product Designer at BetterMe, you will create visually engaging B2C experiences that combine strong graphic design with product thinking. You will work on funnels, landing pages, and other user journeys, exploring creative concepts and using AI tools to turn product and marketing ideas into polished designs that drive user engagement and business results. Your impact: Design and improve B2C user experiences, quizzes, funnels, landing pages, and other product flows. Create visually strong concepts that communicate the right message and support product and marketing goals. Explore multiple design directions and propose creative solutions rather than stopping at the first idea. Work closely with Product, Development, QA, and other designers to bring ideas from concept to production. Collaborate with product teams on experiments, iterations, and improvements based on business priorities. Use AI tools in your daily design workflow, including image generation and tools such as Claude. Create and adapt visual assets while keeping them relevant to the product, audience, and context. Prepare clear design specifications and ensure high-quality implementation together with developers. Contribute ideas and hypotheses based on your understanding of users, the product, and business goals. About you: A strong portfolio demonstrating excellent visual and graphic design skills — this is one of the key things we’ll be looking at. Experience designing B2C digital products, marketing-driven experiences, quizzes, funnels, landing pages, or similar user journeys. Experience with A/B testing and designing for experimentation. Strong command of typography, composition, imagery, and visual storytelling. Product mindset: you understand that design is not only about aesthetics, but also about user behavior, conversion, and business outcomes. Ability to work quickly, iterate, and adapt when product or business priorities change. Proactive and independent approach: you can work with an open-ended task, explore alternatives, and make decisions without requiring detailed instructions at every step. Ability to present and explain your design decisions and collaborate effectively with cross-functional teams. Experience using AI tools for design and image generation, or strong motivation to actively incorporate them into your workflow. Curiosity, ownership, and willingness to continuously learn and experiment. Will be a plus: Hands-on experience designing quizzes or conversion-focused funnels. Previous experience in a creative/digital agency, especially working on campaigns, promotional websites, social media creatives, or other visually driven projects. Experience working in a fast-paced B2C product company. Experience using AI not only for content and image generation, but also for improving or automating parts of your design workflow. What you get at BetterMe: A mission that matters. Every product, design, and idea we create helps millions of people become healthier and more confident. Trust without micromanagement. You’ll have the autonomy to manage your time, make decisions, and take ownership of your work. We value outcomes, not hours online. Room to grow. 90% of our leads have grown within the company. You’ll have space to take initiative, expand your responsibilities, and develop your career Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports activities, and team events. Online: regular online workouts, partner discounts, and free access to BetterMe products. Medical insurance and access to a corporate doctor. Vacation and work-life balance. 20 paid vacation days, paid sick leave, and additional days off around public holidays. Open communication. Transparency between teams, direct feedback, and support for new ideas are part of how we work. Support for sports activities. We cover participation fees for sporting events and encourage our team to take part together. Modern equipment. We provide up-to-date hardware and everything you need to work effectively. Legal and financial support. Our experienced legal and finance teams are available to help with work-related documentation and consultations. Find more about us on social media platforms: Instagram , LinkedIn .