Product Design Leader – New Business Models

About this role

<p><strong>Design Manager – New Business Models (f/m/d)</strong></p> <p><strong>In a Nutshell</strong></p> <ul> <li>Location: Lille or Paris</li> <li>Role Level: M1 / M2 (Design Management Track)</li> <li>Timing: 1st of Sept</li> <li>Contract: Full-Time / Permanent<br><br></li> </ul> <p><strong>Context &amp; Project</strong></p> <p>Decathlon’s mission is to<strong> bring people together through sport and make wellbeing accessible for all.</strong> To ensure this mission thrives in the future, we are rapidly scaling our New Business Models (NBM), including Rental, Second Life, Buyback, Repair, and B2B models like Wholesale and Leasing.</p> <p>Our goal is ambitious: to transform these sustainable models into the future "business as usual" for Decathlon, embedding them deeply across the entire company ecosystem—from production and logistics to in-store operations and digital commerce. To achieve this, we need a visionary leader to bridge the gap between complex business ecosystems and seamless user experiences.</p> <p><strong>Your Mission</strong></p> <p>As our Manager for New Business Models, your mission is twofold: build and nurture a world-class design team, and continuously define the omni-experience strategy for our customers, partners, and internal teammates.</p> <ul> <li><strong> Vision &amp; Strategy</strong></li> </ul> <p>You will partner closely with business leaders to translate Decathlon’s New Business Model 2030 vision into actionable design strategies. This involves driving a deep, foundational understanding of our users by establishing robust personas, user journeys, and Jobs-to-be-Done (JTBD) frameworks. Ultimately, you will translate complex, integrated customer and employee journeys into concrete, high-impact design artifacts that seamlessly bridge physical and digital touchpoints.</p> <ul> <li><strong>Collaboration &amp; Roadmap</strong></li> </ul> <p>In strong alignment with Product and Tech leadership, you will co-build a strategic three-year integration roadmap. You will act as the ultimate ambassador for New Business Model experiences within the wider Digital organization, building strong cross-functional bridges and actively sharing design knowledge. Additionally, you will establish the necessary frameworks to monitor, measure, and continuously optimize the user experience across all new business models.</p> <ul> <li><strong> Team Management, organizational design&nbsp; &amp; talent Development</strong></li> </ul> <p>You will build, structure, and scale a high-performing design organization tailored to meet our evolving business challenges. As a people manager, you will mentor, coach, and develop the design talents of tomorrow, fostering a culture of psychological safety, collaboration, and excellence. Your leadership will also involve proactively identifying key design roles and creating realistic growth and succession scenarios within your team.</p> <p><strong>Role &amp; responsibilities</strong></p> <p>We are looking for an experienced leader with a proven track record in digital product design and experience managing teams, ideally in complex, omni-channel, or retail environments. You are a systemic thinker who excels at mapping out service design blueprints that touch both digital interfaces and real-world employee operations. As a strategic partner, you know how to speak the language of business, product, and tech to turn high-level goals into tangible experiences. Above all, you possess a people-first mentality and are passionate about helping designers grow while building a cohesive team culture:&nbsp;</p> <ul> <li>Understand the holistic view of design from strategy to delivery and represent the view of the team at design leadership level.</li> <li>Support your team of Designers in their career development needs and people related topics (performance, feedback...).</li> <li>Partner with Design leadership and Ops to streamline management processes, drive AI upskilling, and elevate performance evaluations.</li> </ul> <h3>Strategy</h3> <ul> <li>Lead the creation of Experience Design value propositions within your area of responsibility that are backed up by data from various user research, testing and analytics sources for strategic and priority projects or initiatives in your scope of influence.</li> <li>Lead the continuous update of value propositions of existing experiences in the light of new insights. Lead the optimisation of user-facing digital solutions within your area of responsibility for priority initiatives in your scope of influence.</li> </ul> <p>➜ Discovery</p> <ul> <li>Demonstrate awareness of the monitoring of design, digital trends and encourage others to learn about that.</li> <li>Leverage consumer insights and analysis to understand the value drivers for the consumer and encourage others to do so.</li> <li>Demonstrate an understanding of the larger context of business and users areas than just on a product level.</li> </ul> <p>➜ Delivery</p> <ul> <li>Lead the delivery of concepts related to key projects or initiatives for your team in the form of information architecture, user journeys, concept maps, flows, sketches, wireframes or prototypes based on the area needs.</li> <li>Validate if the solutions delivered by internal teams and vendors meet the desired user experience.</li> <li>Drive consistent adherence of the Design System across all teams and ensure great understanding of its principles.</li> </ul> <p>➜ KPIs &amp; objectives settings&nbsp;</p> <ul> <li>Lead the definition of a continuous improvement process to assure that insights are incorporated into the different product backlogs on an incremental basis.</li> </ul> <p>➜ People Management&nbsp;</p> <ul> <li>Create a psychologically safe environment in which employees are coached, trained and provided with career opportunities through development.</li> <li>Continuously monitor and evaluate team workload and organisational efficiency with the support of data and team feedback and mak