Product Design Lead

About the company

Bybit is a major cryptocurrency exchange that is building MyBank, a retail-banking service meant to blend crypto trading with traditional financial services.

About this role

<div class="content-intro"><p><strong>About Us</strong></p> <div data-page-id="HladdPLXIoNz4nxkqkCuk4rAs8v" data-lark-html-role="root" data-docx-has-block-data="false"> <div class="ace-line ace-line old-record-id-XCikdRR2xoZIjdxtCKcuOflrs8d">Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.</div> <div class="ace-line ace-line old-record-id-IF06dI0MPoBwYfxbZ4zui13HsoC">&nbsp;</div> <div class="ace-line ace-line old-record-id-X5EbdOwvMoYuOmxQBbuueUEDsDd">Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.</div> <div class="ace-line ace-line old-record-id-LtVud2dO7oglqJxxZoOucqjJsPc">&nbsp;</div> <div class="ace-line ace-line old-record-id-RMHkdm4bPo66l3xMVO8ui1o8sle">Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.</div> </div></div><div data-page-id="WJCbd65sFo2L3gxfwnXuJiXIsih" data-lark-html-role="root" data-docx-has-block-data="false"> <h2 class="heading-2 ace-line old-record-id-doxusnu6dRx3g1VLFJOL6kcdfJc">Role Overview</h2> <div class="ace-line ace-line old-record-id-doxusl7l6F08nnspYvnhrKLeOcc">A UX/UI designer focused on user growth, working closely with the Growth team to design and optimize user journeys and growth tools. Bridges user experience objectives with business growth goals to drive sustainable improvements in retention and conversion rates.</div> <h2 class="heading-2 ace-line old-record-id-doxus5wDbHYAQ54e7yh1OKszUfc">Key Responsibilities</h2> <ol class="list-number1"> <li class="ace-line ace-line old-record-id-doxusOZoN8OUhs5YHKcHcN8Mznc" data-list="number"> <div><strong>User Journey Design</strong>: Collaborate with the Growth team to complete user journey and growth tool design and iteration requirements</div> </li> <li class="ace-line ace-line old-record-id-doxusGs5za0FlVqB1yKsleLRlZd" data-list="number"> <div><strong>Design Execution &amp; Tracking</strong>: Ensure design fidelity in implementation; track post-launch performance and propose data-driven improvement plans</div> </li> <li class="ace-line ace-line old-record-id-doxusEhGWX5HF8GCuyE7KWnfopn" data-list="number"> <div><strong>User Research &amp; Insights</strong>: Conduct market research, user interviews, and feedback management for owned projects to drive experience improvements</div> </li> <li class="ace-line ace-line old-record-id-doxusNiMOvzfEYopYpaY4upyfAb" data-list="number"> <div><strong>Cross-Team Support</strong>: Quickly understand business context when other teams face resource bottlenecks, and provide flexible supplementary support</div> </li> <li class="ace-line ace-line old-record-id-doxuspQ4XYzpNMXEMT3lMM5KtVd" data-list="number"> <div><strong>Design Consistency</strong>: Collaborate closely with UED designers to maintain platform-wide design standards and consistency</div> </li> </ol> <h2 class="heading-2 ace-line old-record-id-doxusHPHCtQCenMLfzkebSz3WMd">Requirements</h2> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxusWyIYZ4W3NQR1KpLIVvYhEe" data-list="bullet"> <div>Bachelor's degree or above in Design or related fields; overseas study experience preferred</div> </li> <li class="ace-line ace-line old-record-id-doxusFqByFPWgEh2ZZuDFLDhsRi" data-list="bullet"> <div>3+ years of UI/UX design experience; experience in user growth or B-side product design preferred</div> </li> <li class="ace-line ace-line old-record-id-doxusIMe0sGMjjhvLfaLY4tWxJU" data-list="bullet"> <div>Proficient in Figma and Adobe suite; strong product thinking and interaction design skills; able to participate in user research and end-to-end design workflows</div> </li> <li class="ace-line ace-line old-record-id-doxusMhcYTALt4flJgmvF8lAmKe" data-list="bullet"> <div>Strong comprehension and communication skills; able to efficiently collaborate with product and business teams to balance business and experience goals; fluent in both Chinese and English</div> </li> <li class="ace-line ace-line old-record-id-doxusafLUhlFakzVOeil33mVClb" data-list="bullet"> <div>Strong execution ability; able to efficiently deliver high-quality design solutions across multiple directions</div> </li> <li class="ace-line ace-line old-record-id-doxus2E2NjAfyZxv0UN4DWlznsc" data-list="bullet"> <div>Passion for or experience in financial trading, cryptocurrency, blockchain, or Web3 preferred</div> </li> </ul> <h2 class="heading-2 ace-line old-record-id-doxusCY0mjT7PcoGi4X5lNBZacd">Nice to Have</h2> <ul class="list-bullet1"> <li class="ace-line ace-line old-record-id-doxusmomHVPlhayYJQPlq0BiIBe" data-list="bullet"> <div>Experience in growth-focused product design; familiarity with core growth metrics (retention, conversion, activation)</div> </li> <li class="ace-line ace-line old-record-id-doxusnROyowSXApbKner9rvX6Pc" data-list="bullet"> <div>Proficiency with analytics tools (e.g., Mixpanel, Amplitude) for data-driven design decisions</div> </li> <li class="ace-line ace-line old-record-id-doxusXDuIcp0LHz8qkwHevS74wh" data-list="bullet"> <div>Background in B-side back-office or operations platform design</div> </li> <li class="ace-l