Principal Designer, Brand & Design Systems

About this role

<div class="content-intro"><p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>WHO WE ARE</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. Our goal is to ensure that all students have access to flexible learning environments and educators have the tools they need to support their students. We are on a mission to create innovative, proven learning technology, partnering with educators to ignite student potential. We are a <strong><em>Remote First</em></strong> organization with a strong commitment to excellence, innovation, and customer satisfaction.</span></p></div><p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>What You'll Do</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">As our Principal Designer, you'll be the driving force behind Edmentum's Design System and Brand Guidelines, shaping how millions of educators and students experience our brand. Partnering closely with the Creative Director, you'll build and govern the systems that keep our visual identity consistent, scalable, and accessible across every touchpoint, while staying hands-on with the craft you love: design systems, motion graphics, web design, and brand storytelling. You'll play a central role in our brand refresh and modernization efforts, and your work will connect Marketing, Product, and Development around one unified creative vision.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">In this role you will:</span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Lead the development, governance, and evolution of Edmentum's design systems and Figma component libraries</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Shape and maintain the brand guidelines and visual identity that define how Edmentum shows up in the world</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Design scalable, accessible web experiences, templates, and UI solutions</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Create standout marketing assets across digital, social, email, web, presentations, events, and print</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Partner across Product, Development, Marketing, and content teams to bring one consistent brand to life everywhere</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Bring stories to motion through animation, motion graphics, and video</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Champion smarter workflows, stronger documentation, and AI-enhanced design practices</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>Who You Are</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You have a bachelor's degree in graphic design, visual communications, or a related field, or equivalent experience</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You have 10 or more years of experience spanning graphic design, brand design, creative marketing, design systems, and UX/UI design</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You are a Figma power user with deep expertise in libraries, components, variables, FigJam, and Buzz</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You have built and governed enterprise design systems</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You have a strong command of Atomic Design, responsive design, web design, and user experience principles</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You are an expert in typography, layout, and visual storytelling</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You are proficient across Adobe Creative Cloud, including Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You bring motion graphics and animation experience to your work</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You have designed presentations and sales enablement materials that land</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-ser