Vibe.co provides a self-serve, AI-driven ad platform that enables performance marketers to run hyper-targeted campaigns on connected TV (CTV).
ABOUT VIBE At http://vibe.co/Vibe.co http://Vibe.co, we're reimagining how brands reach audiences in the age of streaming. We believe streaming TV is no longer just a brand awareness play, it's the next great performance marketing channel. We're building the infrastructure to unlock this $100B opportunity. Vibe.co http://Vibe.co provides an Audience First Streaming TV Advertising solution for marketers to unlock TV as a growth channel. Our all-in-one solution combines hyper-targeted audience segmentation, AI-powered insights and recommendations, real-time campaign optimization, and incrementality measurement, giving brands of all sizes the precision and transparency they've come to expect from social and search, but on TV. Trusted by over 10,000 brands, http://vibe.co/Vibe.co http://Vibe.co reaches more than 120 million households across 500+ apps and channels, delivering an average 250% return on ad spend and 20% sales lift. The company hit a $100 million revenue run rate in under two years, ranking among the ten fastest software companies to reach that milestone. Vibe.co http://Vibe.co's investors include Hedosophia (an early backer of Spotify, Uber, and Airbnb), Elaia, Singular, QuantumLight (Revolut CEO Nik Storonsky's fund), and Illusian (Supercell CEO Ilkka Paananen's fund), as well as angel investors including Carolyn Everson, board member of The Walt Disney Company and Coca-Cola. Nirav Tolia, CEO of Nextdoor, sits on the company's board of directors. Founded in 2022, http://vibe.co/Vibe.co http://Vibe.co is widely recognized as the category-defining platform in streaming TV advertising, bringing the power of Meta and Google-style performance marketing to the fastest-growing segment in media. ABOUT THE ROLE You’ll operate as an embedded subject-matter expert within the Engineering organization, reporting high into Engineering and partnering closely with Data Platform, Analytics, Product and Legal teams. You will sit at the intersection of data platform engineering, governance, and compliance, helping Vibe make its data assets easier to understand, safer to use, and ready to scale with premium publishers and enterprise advertisers. This role exists because data is central to everything we do at Vibe. As the company grows, we need to move from startup-speed data practices to a more structured, trusted, and compliant data foundation, without slowing down product and engineering velocity. 3 reasons a great candidate should care: - You’ll shape a critical foundation. Data powers Vibe’s product, reporting, optimization, ML systems, and partner integrations. You’ll help define how that data is governed, accessed, trusted, and used. - The timing is right. We’re at the point where informal processes are no longer enough. You’ll join before the patterns are fully set and help build the right foundations from the ground up. - You’ll have real ownership. This is a senior IC role with strong influence across Engineering. You’ll have the mandate to identify gaps, define the roadmap, and implement practical governance and compliance standards that actually work. WHAT YOU'LL DO Data governance & discoverability - Build a clear understanding of Vibe’s key data flows, sources of truth, and ownership. - Help define schemas, data contracts, documentation, and standards for how data should be used across the company. - Improve data discoverability so teams can confidently understand what data exists, where it lives, and how to use it. - Establish practical standards around data quality, lineage, observability, and ownership. - Define, maintain and enforce data lifecycle policies - Help teams track data cost and usage Data compliance & privacy - Define and implement data compliance practices aligned with Vibe’s business, partners, and regulatory needs. - Partner with Legal, Product, Security, and Engineering to assess the impact of new data sources, partnerships, and use cases. - Help clarify what data can be used, how it can be used, where it should live, and how long it should be retained. - Support Vibe’s ability to work confidently with premium publishers, enterprise advertisers, and strategic partners. Lead governance without slowing people down - Build guardrails, not gatekeepers, enabling engineers and teams to move fast while making safe, compliant decisions. - Embed governance and compliance into existing engineering workflows, tools, and architectural decisions. - Help Vibe transition toward a more security, and compliance-aware, data culture. - Identify the biggest risks, gaps, and opportunities, then define a pragmatic roadmap to address them. WHAT YOU NEED - Hands-on experience building or operating large-scale data platforms. - Strong practical experience with data governance, data quality, data contracts, lineage, access control, or compliance-oriented data architecture. - A proven track record implementing compliance frameworks in real engineering systems. - Experience working with sensitive, regulated, or contractually constrained data. - Ability to translate legal, compliance, security, and business requirements into practical engineering solutions. - Strong stakeholder management skills across Engineering, Product, Legal, Security, and Analytics. - Ability to operate as a senior individual contributor with high ownership and strong influence. - Comfort with ambiguity, early-stage environments, and building structure where it does not yet exist. NICE TO HAVES - Experience with adtech, connected TV, streaming TV, publisher data, or measurement platforms. - Experience with identity resolution, device graphs, clean rooms, or privacy-safe data matching. - Familiarity with GDPR, CCPA, SOC2, or similar compliance frameworks. - Experience with modern data tooling such as Airflow, Dagster, dbt, Kafka, S3, Athena, Snowflake, BigQuery, or similar. - Experience with data catalogs, lineage tooling, polic