Performance & Social Creative Designer (Part-Time)

About this role

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.   Our client is an emerging haircare brand built around the belief that healthy hair starts with hydration. With high-performance formulas, an elevated yet approachable point of view, and a focus on supporting healthier hair and scalp over time, the brand is preparing to launch and establish its paid and organic social presence. As the company builds its presence across digital channels, they are seeking a Performance & Social Creative Designer to translate established creative direction into polished, platform-ready content for paid media and organic social. ROLE OVERVIEW The Performance & Social Creative Designer will support both performance marketing creative production and the day-to-day design needs of organic social channels. This is primarily a hands-on, execution-focused creative role rather than a senior creative strategy position. The Performance & Social Creative Designer will work from established brand guidelines, creative direction, existing assets, campaign concepts, and performance insights to efficiently create, adapt, and version content across Meta, Instagram, TikTok, and other digital channels. The ideal candidate combines strong design taste with speed, organization, and a performance mindset. This person should be equally comfortable creating an elevated branded carousel, editing creator content, adapting assets across social formats, and producing multiple variations of a paid social concept for testing. LOCATION Fully Remote | Part-Time | 9:00 AM - 3:00 PM KEY RESPONSIBILITIES PAID & PERFORMANCE CREATIVE - Translate paid media concepts and creative briefs into polished, platform-ready assets across Meta, TikTok, and other digital channels. - Create and version static, motion, and video assets for performance marketing initiatives. - Edit existing video, UGC, and creator content into paid social executions. - Develop alternate hooks, openings, headlines, supers, calls-to-action, and visual treatments for creative testing. - Create cutdowns and variations of successful creative based on performance insights. - Develop creative supporting product education, problem-and-solution messaging, testimonials, UGC, brand storytelling, routines, and bundles. - Collaborate with Creative and Growth teams to maintain a consistent pipeline of new creative executions and iterations. CREATIVE TESTING & OPTIMIZATION - Develop multiple creative variations to support structured performance testing. - Translate performance learnings into new creative iterations and executions. - Repurpose winning concepts into additional formats, messaging angles, and visual treatments. - Balance brand consistency with the need to continuously test new creative approaches. - Apply a performance mindset to creative production while maintaining established visual standards. PLATFORM ADAPTATION & CREATIVE VERSIONING - Adapt creative across required placements and formats, including 1:1, 4:5, and 9:16. - Thoughtfully recompose assets for different platforms rather than relying solely on mechanical resizing. - Optimize creative based on the specifications and visual behavior of each social platform. - Repurpose existing campaign, product, social, UGC, and creator assets into new paid and organic executions. - Maintain organized versions and deliverables across multiple formats and campaigns. ORGANIC SOCIAL CREATIVE SUPPORT - Partner with the Social team to support ongoing organic design and production needs. - Resize, crop, reformat, and adapt existing assets for Instagram Feed, Reels, Stories, and TikTok. - Design Instagram carousels using established brand guidelines and creative direction. - Create social-first graphics, typography treatments, product education assets, and other supporting visual content. - Adapt campaign and brand assets into organic social executions. - Support quick-turn social creative needs as they arise. - Maintain a consistent and elevated visual identity across organic social content. VIDEO, MOTION & CREATOR CONTENT - Edit existing video content for paid and organic social channels. - Work with UGC and creator footage to develop engaging social-first executions. - Create video variations and cutdowns for different formats, placements, and testing needs. - Incorporate motion and video editing techniques where appropriate to strengthen creative execution. - Repurpose existing video assets to increase creative output without requiring entirely new content. CREATIVE WORKFLOW & ASSET MANAGEMENT - Maintain organized paid and organic creative files, versions, and deliverables. - Manage multiple creative requests, formats, revisions, and deadlines simultaneously. - Implement feedback and revisions efficiently while maintaining attention to detail. - Proactively identify opportunities to repurpose existing content into additional creative assets. - Work independently within established creative systems while collaborating closely with Creative, Growth, and Social teams. QUALIFICATIONS EXPERIENCE - 3+ years of professional experience in graphic design, digital design, social creative, performance creative, or a related field. - Experience creating assets across both paid social and organic social channels. - Experience developing performance marketing creative and supporting iterative creative testing. - Experience designing specifically for Meta, Instagram, TikTok, or similar digital platforms. - Experience working with UGC and creator footage. - Experience with beauty, fashion, wellness, lifestyle, or another visually elevated consumer brand is strongly preferred. - A strong portfolio demons