Fleek is a UK-based startup operating an AI-powered B2B marketplace and AI infrastructure for wholesale secondhand clothing suppliers, retailers and resellers.
CAN YOU HELP US FIX THE WORLD'S MOST BROKEN SUPPLY CHAIN? The fashion industry produces over 100 billion garments a year. 60% end up in landfill, not because people don't want these clothes, but because the supply chain for getting secondhand fashion from donation to resale is completely offline, manual, and broken. Fleek is fixing this. Our mission is to make secondhand the first choice. We're building the infrastructure powering the global secondhand clothing trade, through a B2B marketplace and the AI systems digitising the supply chain behind it. Through Fleek, vintage stores, online resellers, and retail buyers source graded secondhand inventory directly from wholesalers and rag houses across multiple countries. Our key enabler is FleekSort, an AI model fine-tuned on secondhand fashion, that can grade, price, and categorise items with just a photo, turning what has historically been an opaque and manual trade into a structured, searchable, and tradable global inventory layer. Since 2022, we've saved 9 million items from landfill while tripling in size year-on-year. We're backed by some of the world's best investors, including a16z, Y Combinator, and HV Capital, alongside world-class angels who helped build Depop, Shopify, and Postmates. Today, we serve thousands of resellers and retailers across the UK, Europe, and the US. With the secondhand fashion market projected to reach $350B by 2027, Fleek is building the AI-native operational and financial backbone for secondhand commerce globally. We're looking for people who want to build something that matters, and move fast doing it. Sound good? Keep reading. ABOUT THE ROLE We treat SEO and AI Search (AEO/GEO) as one program, and we're hiring the person to own it end to end. This is a senior IC role with full channel ownership. You'll be our first and only search expert: you set the strategy, build the pages, and own the number. You'll report into Growth and work alongside performance marketing, influencer and social, engineering, and a CX team sitting on a goldmine of real customer questions. Organic is already our most efficient acquisition engine. Your job is to scale it, and to make Fleek the answer wherever second hand resellers and retailers search and ask questions, whether that's Google, ChatGPT, Perplexity, or AI Overviews. WHY THIS ROLE STANDS OUT The AI search playbook is being written right now, and almost nobody has run it with a real P&L attached. You'll get to. This is also a builder's role, not a briefer's role. You own the website as a growth surface. You'll design and ship landing pages, and stand up programmatic templates from our own marketplace data. We care more about taste and what you can build than about how many slides you can produce. Engineering works with you on the deep technical lifts, but the day-to-day craft of the site is yours. WHAT YOU'LL OWN - The number. New buyers from organic and AI search. You'll be accountable for growing organic at Fleek. - SEO and AI search strategy (AEO/GEO). Baseline and grow our share of voice in Google and LLM answers for the head questions we can't own outright ("best wholesale vintage supplier", "is Fleek legit"). These are won through earned mentions, not your own pages, so you'll build presence across the ecosystem LLMs actually cite: Reddit, YouTube, review sites, and roundups. You'll have our 1,000+ creator roster and UGC engine to deploy. - The website, as a product. You own how the site converts intent into buyers. You'll design and build landing pages, hub-and-spoke topic clusters, and the templates behind our programmatic pages. You're comfortable working directly in the website and shipping changes yourself rather than waiting on a queue. Good design instinct matters here: pages should be fast, clean, and genuinely useful to a savvy reseller. - Content across the full intent curve. Head questions won via citations and UGC. Middle-intent how-to guides (AI-assisted drafts, human-edited). Long-tail programmatic pages generated from our own marketplace data: brand x category x era, per-country shipping and duty pages, vendor pages, and help-centre articles mined from CX tickets. Help centres are an AEO goldmine, and ours is largely untapped. - Technical foundation. Sitemap, schema, product metadata, site speed. You define the roadmap and ship what you can yourself; engineering resource implements the rest with you. - Measurement. Most AI search value is zero-click, so you'll build the instrumentation that keeps the channel honest: share-of-voice tracking on head questions, signup attribution surveys ("How did you hear about us?"), and citation and coverage monitoring. You'll report results in our weekly business review, and your work unlocks budget through stage gates, so rigour matters. HOW YOU'LL WORK - AI-forward by default. You use LLMs and agents daily to multiply your output: drafting, research, programmatic content pipelines, monitoring. - Builder, not briefer. You'd rather ship the page than write a brief and wait. You can design something that looks good and works, and you can take a template from idea to hundreds of live pages without tripping quality systems. - Experiment-driven. Every initiative ships with a hypothesis, a holdout or baseline, and a kill or scale decision. We don't buy "technical AEO audits" or llms.txt snake oil, and we expect you to know why. The evidence is clear that most AEO advice drives no impact and that purely AI-generated content ranks worse, so you focus on the small set of things that actually move the number. - Autonomous. There's no SEO expert above you to set direction. You'll get context, data access, engineering support, and budget. The strategy is yours to defend. WHAT WE'RE LOOKING FOR - 5+ years in SEO and organic growth with full ownership of strategy and execution, ideally in a marketplace, e-commerce, or consumer/SMB-facing business. - A demonstrable track record of growin