Lead Designer, Brand & Growth

About this role

<p><strong>Who we are&nbsp;</strong></p> <p>At Picnic, we’re reinventing the way employees experience lunch at work. By partnering with top local restaurants and batching hundreds of orders, we make it easy for companies to offer high-quality, individually packed meals, without fees or tips. Our mission is to create a seamless, affordable, and joyful lunch experience that benefits both employees and employers.</p> <p>&nbsp;</p> <p><strong>About the role</strong></p> <p>We are looking for a Senior Brand and Growth Designer to help scale Picnic through high-performing creative across acquisition, activation, and retention. This is a web first, growth minded brand design role. You will build and iterate on landing pages, ads, lifecycle campaigns, and key product touchpoints that move funnel metrics while maintaining a high bar for craft.</p> <p>You will partner closely with Marketing and Product to ship work quickly, learn from experiments, and make Picnic feel consistent everywhere it shows up. That includes the moments that matter most on trypicnic.com, in campaign flows, and in the physical office environment where the experience becomes a weekly ritual.</p> <p>This is a senior individual contributor role with no direct people management. You will lead by craft, clarity, and momentum.</p> <p>&nbsp;</p> <p><strong>What you’ll do</strong></p> <ul> <li>Partner deeply with Marketing and Product to translate goals into creative strategies, concepts, and shippable experiments.</li> <li>Lead projects end to end from scoping and ideation through design, production, QA, and launch while setting clear expectations on timelines and tradeoffs.</li> <li>Collaborate closely with developers to ensure implementation quality, performance, accessibility, and clean handoff.</li> <li>Create lightweight systems that scale such as templates, modules, reusable components, and practical guidelines that increase speed and consistency.</li> <li>Support physical and print touchpoints that matter for Picnic in the office such as signage, quick start guides, swag, and event collateral while keeping the brand cohesive with digital.</li> <li>Raise the craft bar through typography, layout, hierarchy, and polish while keeping velocity high.</li> <li>Mentor by influence by providing feedback and direction to peers when needed.</li> <li>Build a tight feedback loop with real users by conducting lightweight research regularly, including quick interviews, usability tests, on site observation, and message testing.</li> <li>Attend office activations and launches to test in the real environment, observe behavior, identify friction, and capture insights firsthand.</li> </ul> <p>&nbsp;</p> <p><strong>What we’re looking for</strong></p> <ul> <li>5+ years brand/visual design experience</li> <li>Experience managing design team resources, external freelancers, agencies, etc.</li> <li>Growth design fluency with demonstrable impact designing against funnels, metrics, experimentation, and iteration.</li> <li>Web first craft with strong typography, layout systems, and conversion oriented instincts.</li> <li>A data driven mindset: you are comfortable using data to form hypotheses, prioritize work, and evaluate outcomes. You can interpret funnel metrics and experiment results (GA, Mixpanel, Looker, Amplitude, or similar), connect insights back to creative decisions, and communicate what you learned and what you will do next.</li> <li>High autonomy with the ability to organize your own work, manage priorities, and drive projects forward without heavy oversight.</li> <li>Cross functional collaboration skills with marketers, PMs, writers, and developers, and the ability to communicate decisions clearly.</li> <li>Systems thinking with an ability to build reusable patterns and lightweight guidelines that scale.</li> </ul> <p><strong>The extra scoop</strong></p> <ul> <li>Picnic is a brand that lives in both digital funnels and the real world. It shows up on trypicnic.com, in lifecycle communications, and in the office where people pick up food. This role sits at that intersection. You will drive measurable growth through web and lifecycle design while shaping the physical brand moments that make Picnic feel trusted, simple, and repeatable.</li> <li>You’re energized by fieldwork: you will show up to office activations, observe behavior, talk to admins and eaters, and translate what you learn into sharper onboarding, signage, and in-the-moment guidance.</li> </ul> <p>&nbsp;</p> <p><strong>Why join us&nbsp;</strong></p> <ul> <li>Drive real impact: Be part of building the operational engine behind a fast-growing startup that’s redefining how work gets done.</li> <li>Own your city: Take full ownership of your city’s performance and see the direct results of your ideas and execution every single day.</li> <li>Work with purpose: Join a mission-driven team focused on making the workplace experience better for thousands of people.</li> <li>Grow with us<strong>:</strong> At Picnic, there’s room to grow, personally and professionally, as we scale and take on new challenges together.</li> </ul> <p>&nbsp;</p> <p><strong>What else you need to know </strong></p> <p>This role is based in our Los Angeles office location. As a company driven by innovation and continuous change, close collaboration is essential. We’re constantly reimagining our industry, creating new products, and refining our processes, and we do our best work together. That’s why all of our office-based teams work onsite, five days a week.</p> <p>The base salary range for this role is<strong> $130,000 - $153,000 per year.</strong></p> <p>Actual compensation will be determined on an individual basis and may vary depending on experience, skills, and qualifications.</p> <p>Base salary is just one part of your total rewards package. You may also be eligible for equity awards and an annual performance-based bonus.</p> <p><strong>Benefits Summary (USA Full-Time Exempt Employees):</strong></p> <ul> <li