Lead AI Content Producer

About this role

About us HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes. To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently. Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability. Our people With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home. Our impact Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that. Learn more about us on our YouTube Channel or Blog Posts Who You Are:  You are a highly skilled video content creator who combines creative storytelling, technical production expertise, and AI-powered content workflows to produce engaging content at scale. You understand that modern content production is no longer limited by manual editing. You actively leverage AI tools to accelerate ideation, scripting, editing, transcription, localization, content repurposing, metadata generation, asset organization, performance analysis, and workflow automation. You know when to use AI to improve speed and efficiency and when human judgment, creativity, and brand stewardship are required. You are not only an AI user—you are an AI workflow builder. You understand how to design, configure, test, and optimize AI agents that support content production workflows. You can identify repetitive production tasks, translate them into automated workflows, and leverage AI agents to improve content velocity, consistency, discoverability, and operational efficiency across the content lifecycle. You are equally comfortable behind a camera, in an editing suite, supporting live productions, or building scalable content systems that enable teams to create more content with greater consistency and impact. You thrive in a fast-paced, high-accountability environment and enjoy transforming customer stories, product education, events, webinars, podcasts, and thought leadership content into high-performing assets across multiple channels and formats. You are passionate about content that helps customers learn, adopt, and succeed with HighLevel while continuously exploring new AI-driven production techniques that increase output, quality, and business impact. What You’ll Be Doing:  AI-Powered Content Creation & Production Create high-quality video content for customer marketing, product education, events, webinars, podcasts, social media, and internal initiatives. Leverage AI tools to accelerate content ideation, scripting, storyboarding, shot planning, creative concept generation, and production workflows. Produce product tutorials, feature walkthroughs, customer success stories, promotional content, educational videos, and event recap content. Use AI-assisted editing workflows to improve production speed while maintaining creative quality and brand standards. Transform complex product concepts into engaging, easy-to-understand visual content. Produce screen recordings, demos, product explainers, and instructional videos that drive customer adoption and engagement. Collaborate with Product, Marketing, Customer Success, Support, and Events teams to identify content opportunities and develop impactful assets. Continuously evaluate emerging AI video technologies and implement best practices that improve efficiency, scalability, and content performance. AI-Enhanced Video Editing & Post Production Edit long-form and short-form content using industry-standard editing platforms and AI-powered creative tools. Utilize AI for transcription, caption generation, subtitle creation, audio cleanup, noise reduction, translation, localization, content summarization, and editing acceleration. Create polished visual experiences through motion graphics, transitions, animations, visual effects, and branded storytelling elements. Develop AI-assisted workflows that reduce production turnaround times while maintaining quality standards. Optimize content formats for YouTube, social media, paid campaigns, product education, community engagement, and internal communications. Ensure all content aligns with HighLevel brand standards, messaging, and creative guidelines. Content Repurposing, Clip Farming & Distribution Analyze long-form content and identify high-value moments for repurposing into short-form content. Use AI-powered clipping and content intelligence tools to extract key insights, highlights, customer stories, educational moments, and promotional opportunities. Create platform-specific content variations optimized for YouTube Shorts, Instagram Reels, TikTok, LinkedIn, paid social, email campaigns, and community channels. Generate AI-assisted content summaries, descriptions, titles, thumbnails, metadata, and supporting promotional assets. Maximize content ROI by extending the lifecycle and reach of existing content assets. Onsite Production & Studio Operations Support onsite production