Head of Product (New Product Launch)

About this role

ABOUT US Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ ABOUT THE ROLE We are looking for a highly systematic Head of Product to launch a new D2C subscription product in the consumer privacy and security space and build it into a category leader. You will work on a single product and be fully responsible for taking it from zero to one - market research, MVP definition, execution with the team, the acquisition funnel, and the end-to-end product experience - owning the product roadmap and working directly with the Managing Director. You will own the full product lifecycle, from roadmap through to delivery, working hand-in-hand with engineering, UI design, data, and marketing - with AI tooling as a core part of your workflow. The bar is high and so is the upside - performance here is directly and significantly rewarded, and strong operators take on bigger scope fast. KEY RESPONSIBILITIES - Market Research & Competitive Intelligence: Own deep market, competitor, and audience research. Define the positioning, offer, and pricing hypothesis the product launches with, and keep monitoring the landscape post-launch to differentiate and maintain a sharp product edge. - MVP Definition & Launch: Own the MVP end to end - scope, build plan, quality bar, and go-live readiness. - Execution with the Team: Partner directly and daily with engineering. Write clear, technically rigorous requirements and specifications, participate in sprint planning and technical trade-off decisions, keep delivery fast and predictable. - Acquisition Funnel: Build a high-converting acquisition funnel end to end - structure, copy, offer, and onboarding - working with acquisition, CRO, and marketing to align it with traffic and messaging. - UI/UX & User Journey Ownership: Own the end-to-end user journey and its quality standards. Make critical UI/UX decisions, ensuring a cohesive, intuitive, high-converting experience across every module. - Research & Data-Driven Decisions: Conduct continuous discovery with target users. Define product metrics, instrument analytics from day one, and turn qualitative and quantitative insights into well-scoped decisions and structured experiments. - Monetisation & Retention Growth: Post-launch, own conversion, ARPU (D7/D30), and retention. Drive pricing and packaging experiments, build engagement loops, and act on drop-off points surfaced in cohort analysis. QUALIFICATIONS - Product Management: 5+ years in product management for D2C subscription products (web-to-web, web-to-app), including 2+ years in a senior or lead PM role. - Zero-to-One: Track record launching a consumer subscription product from zero to live, with measurable post-launch results. - User Journey & Quality: Deep understanding of consumer user journeys and of how to build a high-converting interface that feels native to the user. - Technical Fluency: Reads code and understands system architecture and infrastructure well enough to dig into any technical detail, hold substantive discussions with engineers, and help choose the most stable solutions. - Monetisation & Retention: Proven track record growing ARPU and retention with measurable revenue outcomes. - Analytics: Proficiency with product and financial analytics tools and data (e.g. Mixpanel, Tableau) to define funnels, track feature adoption, and surface actionable insights. - Experimentation: Experience designing and interpreting A/B tests, feature flags, and rollout strategies. - AI Tooling: Active daily use of AI tools (Claude or equivalent) to accelerate concept, analysis, and prototype work. - Digital Advertising: Exposure to the digital advertising ecosystem (Meta Ads, Google Ads) is a bonus. LEADERSHIP ATTRIBUTES - Ownership mentality - treats the product as their own: leads, proposes, and drives priorities - Results over effort - measures the team by shipped outcomes and moved metrics, and expects to be measured the same way - Bias for action - makes sound decisions quickly, pushes through blockers, and gets to the result - Structured and analytical - breaks ambiguous problems into clear hypotheses and testable solutions; conclusions are supported by data. - Builder's ambition - comfortable creating where nothing exists yet and set on building a category leader - High standards - cares deeply about quality in UX, specs, and outcomes; pushes back constructively when something isn't right - Communicates with clarity - simplifies complex concepts for non-technical stakeholders and gives developers precise technical context LOCATION Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. BENEFITS Discover the perks of being part of our vibrant team! We offer: - Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. - Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. - Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. - Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. - Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and