Head of Product

About this role

ABOUT US Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ ABOUT THE ROLE We are looking for a highly systematic Head of Product to own monetisation and retention for one of our core D2C subscription products. You will work on a single product and be fully responsible for growing its ARPU, retention, and subscription lifetime value - owning the product roadmap and working directly with the Managing Director, engineering, and data. You will own the full product lifecycle, from roadmap through to delivery, working hand-in-hand with engineering, UI design, data, and marketing - with AI tooling as a core part of your workflow. The bar is high and so is the upside - performance here is directly and significantly rewarded, and strong operators take on bigger scope fast. KEY RESPONSIBILITIES - Product Roadmap & Strategy: Define and own the product roadmap, translating business objectives, user insights, and competitor analysis into a clear, prioritised build plan. - Monetisation & ARPU Growth: Own product ARPU (D7/D30) with a target of 15% quarterly improvement. Drive pricing and packaging strategy through structured experiments, and identify untapped monetisation opportunities prioritised by revenue impact. - Retention & Engagement: Own retention targets and reduce churn. Build engagement loops that increase product usage and subscription lifetime, acting on drop-off and friction points surfaced in cohort analysis. - Developer & Engineering Collaboration: Partner directly and daily with the engineering team. Write clear, technically rigorous product requirements and specifications. Participate in sprint planning, architecture discussions, and technical trade-off decisions. - Research & Data-Driven Decisions: Conduct continuous discovery with target users. Define product metrics, instrument analytics, and turn qualitative and quantitative insights into well-scoped decisions and structured experiments. - UI/UX Ownership: Own the product experience across all core modules, making critical UI/UX decisions and ensuring a cohesive, intuitive, high-converting end-to-end journey. - Growth Collaboration: Work with CRO and marketing to align product decisions with traffic, positioning, and messaging. Contribute to launch planning, onboarding flows, and feature-adoption strategies. QUALIFICATIONS MUST-HAVE EXPERIENCE - Product Management: 5+ years in product management for D2C subscription products (web-to-web, web-to-app), including 2+ years in a senior or lead PM role. - User Journey & Quality: Deep understanding of consumer user journeys and of how to build a high-converting interface that feels native to the user. - Monetisation & Retention: Proven track record growing ARPU and retention with measurable revenue outcomes, including pricing experiments run end to end. - Analytics: Proficiency with product and financial analytics tools and data (e.g. Mixpanel, Tableau) to define funnels, track feature adoption, and surface actionable insights. - Experimentation: Experience designing and interpreting A/B tests, feature flags, and rollout strategies. - AI Tooling: Active daily use of AI tools (Claude or equivalent) to accelerate concept, analysis, and prototype work. - Digital Advertising: Exposure to the digital advertising ecosystem (Meta Ads, Google Ads) is a bonus. LEADERSHIP ATTRIBUTES - Ownership mentality - treats the product as their own: leads, proposes, and drives priorities - Structured and analytical - breaks ambiguous problems into clear hypotheses and testable solutions; conclusions are supported by data - Bias for action - makes sound decisions quickly and iterates fast - High standards - cares deeply about quality in UX, specs, and outcomes; pushes back constructively when something isn't right - Communicates with clarity - simplifies complex concepts for non-technical stakeholders and gives developers precise technical context LOCATION Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours. BENEFITS Discover the perks of being part of our vibrant team! We offer: - Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. - Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. - Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. - Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. - Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth! INTERVIEW PROCESS After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps: - Recruiter Screening (40 minutes) - Technical Interview (60 minutes) - Final