GTM Engineer - AI & Automation (w/m/d)

About the company

Lanes & Planes offers an all-in-one SaaS platform that streamlines corporate travel booking, expense management and receipt handling for mid-sized companies.

About this role

<div class="content-intro"><h1><img style="max-width: 100%;" src="https://assets.wp.lanes-planes.com/app/uploads/2025/12/Posting-header-banner.png" alt="" width="100%"></h1></div><h4><span style="text-decoration: underline;">About the Role</span></h4> <p>We are looking for a unique hybrid: a mix between a junior Revenue Operations professional and a Go-to-Market (GTM) Engineer. In this role, you will be the driving force behind our new AI capabilities and workflow automations. You will have a "greenfield" opportunity to build our AI toolset from scratch while ensuring our data remains pristine and connected across departments.</p> <p>You won’t be doing this alone, you will work alongside our Senior HubSpot CRM Admin, freeing you up to focus on the cutting-edge aspects of modern RevOps: administering outbound systems, running growth experiments with our SDR team, and dipping into traditional RevOps fields like planning and analysis when needed.</p> <p>If you are a builder who cares deeply about data integrity, loves low-code automation, and wants to revolutionize how sales teams tackle their market, this is the role for you.</p> <h4><span style="text-decoration: underline;">Key Responsibilities</span></h4> <h4>AI &amp; Automation (The "Greenfield")</h4> <ul> <li> <p>Build our AI infrastructure: Research, select, and implement AI tools from scratch to enhance our Go-to-Market motions. You have a free playing ground to figure out what works best.</p> </li> <li> <p>Design low-code automations: Build and maintain workflows that eliminate manual tasks for our sales and marketing teams using low-code platforms (e.g., Zapier, Make or N8N).</p> </li> <li> <p>Systems thinking: Understand and map out how AI and automation implementations in the revenue engine affect other departments, ensuring a seamless flow of data.</p> </li> </ul> <h4>SDR Enablement &amp; Lead Generation</h4> <ul> <li> <p>Administer outbound systems: Take full ownership of our lead-generating and enrichment tech stack, like Clay, Surfe, and Leadfeeder.</p> </li> <li> <p>Drive SDR experiments: Partner directly with the SDR team to run A/B tests and data-driven experiments to generate highly personalized, meaningful outreach at scale and data enrichment for the SDRs at scale.</p> </li> <li> <p>Develop playbooks: Create, maintain, and iterate on sales playbooks to define exactly how our sales team tackles and penetrates our target market.</p> </li> </ul> <h4>Data &amp; Traditional RevOps</h4> <ul> <li> <p>Collaborate on CRM strategy: Work closely with our Senior HubSpot Admin (who oversees both Sales and Marketing hubs) to ensure data flows flawlessly between your lead-gen tools and our CRM.</p> </li> <li> <p>Planning &amp; Analysis: Periodically step into traditional RevOps duties, assisting with pipeline analysis, capacity planning, and data hygiene projects.</p> </li> <li> <p>Data Stewardship: Act as a guardian of our revenue data, ensuring that as we scale our automations, our reporting remains accurate and reliable.</p> </li> </ul> <p><span style="text-decoration: underline;"><strong>What We’re Looking For</strong></span></p> <ul> <li> <p><strong>Experience:</strong> 1–3 years of experience in Revenue Operations, Sales Operations, GTM Engineering, or a highly analytical/technical growth role.</p> </li> <li> <p><strong>Tool Proficiency:</strong> Hands-on experience with modern outbound and enrichment tools is a plus.</p> </li> <li> <p><strong>CRM Knowledge:</strong> Solid understanding of CRM Tools. You don't need to be the primary architect, but you need to know how to integrate external tools and push/pull data effectively.</p> </li> <li> <p><strong>Builder Mindset:</strong> You aren't just looking to maintain systems; you want to build them from the ground up. You stay up-to-date on the latest AI and automation trends.</p> </li> <li> <p><strong>Analytical Rigor:</strong> You care deeply about data structure. You understand that bad data in means bad data out, and you know how a change in a sales process downstream affects marketing upstream.</p> </li> <li> <p><strong>Communication:</strong> Ability to translate complex technical workflows into simple concepts for SDRs and Sales Reps.</p> </li> </ul> <h4><span style="text-decoration: underline;"><strong>Why Join Us?</strong></span></h4> <ul> <li><strong>Autonomy:</strong> This is a blank canvas for AI in our GTM strategy. You will have the freedom to test, fail, learn, and implement.</li> <li> <p><strong>Growth:</strong> You will bridge the gap between traditional operations and technical GTM engineering, making you a highly versatile operations professional.</p> </li> </ul> <div class="styles-module__fieldItemName___s-uMO">&nbsp;</div> <h4 data-path-to-node="0"><span style="text-decoration: underline;"><strong data-path-to-node="0" data-index-in-node="0">Your Benefits With Us</strong></span></h4> <p data-path-to-node="1">Ready to step into the Lanes &amp; Planes cockpit and take off as a "Lanie"? Here is what awaits you:</p> <h4 data-path-to-node="2"><span style="text-decoration: underline;"><strong data-path-to-node="2" data-index-in-node="0">Flexible Working Models</strong></span></h4> <ul data-path-to-node="3"> <li> <p data-path-to-node="3,0,0">Hybrid working models or 100% remote work options.</p> </li> <li> <p data-path-to-node="3,1,0">Work remotely from other EU countries for up to 60 days per year.</p> </li> <li> <p data-path-to-node="3,2,0">If you work 100% remotely, you will receive ergonomic home office equipment (after the probation period).</p> </li> <li> <p data-path-to-node="3,3,0">Brand-new IT equipment provided, including a MacBook, keyboard, and mouse.</p> </li> </ul> <p data-path-to-node="4"><span style="text-decoration: underline;"><strong data-path-to-node="4" data-index-in-node="0">Vacation &amp; Benefits</strong></span></p> <ul data-path-to-node="5"> <li> <p data-path-to-node="5,0,0">Enjoy 28 days of paid vacation per year, which increases automatically