Addi is a Colombian fintech that provides digital credit solutions to consumers and partner merchants.
ABOUT ADDI We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly, grow together and where we create abundance and generate pride in them. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace. We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably. Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia. But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values https://co.addi.com/trabaja-con-nosotros#:~:text=%E2%80%A2%20We%20are%20owners,dentro%20del%20equipo. every day. ABOUT THE ROLE This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading. WHAT’S THE MISSION YOU’LL DRIVE Drive exponential supply growth for Addi Marketplace by building and operating a structured, data-driven prospecting engine. You will serve as the category’s "Architect of the Hunting Pipeline," leveraging agentic AI and advanced data enrichment to dictate lead priority and outbound execution, while bridging the gap between raw market data and the Hunter team’s commercial success. WHAT YOU WILL DO - Achieve a qualified merchant pipeline by Month 6 by building automated scraping and gap-analysis scripts to trigger precision lead generation for the Hunter team. - Reach a blended CVR (Lead → Meeting) through the implementation of multi-channel AI-assisted outreach sequences, ensuring 100% alignment with the monthly onboarding targets. - Maintain a contactability rate by deploying automated prospecting flows (WhatsApp Business API, LinkedIn, and Phone) that capitalize on LATAM-specific channel dominance. - Maintain data quality in Salesforce (critical fields: NIT, Category, Tier, Contact) by implementing weekly automated enrichment and de-duplication audits via tools like Clay or Apollo. - Reduce the lead-to-first-Hunter-contact time to <24 hours by automating handoff workflows and CRM alerts, capturing merchant intent while it is at its peak. - Secure an increase in Hunter activations by delivering pre-qualified, high-intent prospects with a "ready-to-close" context and complete business profile. WHAT WE’RE LOOKING FOR Demonstrates Advanced Data-Driven Prospecting & Pipeline Mastery - 1–3 years in RevOps, Sales Ops, or Growth Engineering with a heavy focus on lead generation automation and data-driven GTM strategies. Must have experience managing complex datasets to drive commercial pipelines. - Proficiency in SQL and Data Manipulation (Excel/Sheets/Python) is non-negotiable for segmenting, enriching, and priorizing merchant databases from diverse sources. - Proven track record of building and maintaining prospecting dashboards in Salesforce or Looker to track top-of-funnel health (Lead volume, CVR, Handoff speed). - Ability to transform raw market data into "Actionable Hunting Lists," identifying high-potential merchants and market gaps that translate into immediate revenue opportunities. Track Record of Agentic Prospecting & AI-Assisted Operations - Expertly configures and operates frontier tools (Clay, Apollo, PhantomBuster, Zapier) to scale outreach capacity without increasing human headcount. - Mentalidad de "Machine Builder": Does not just execute a playbook; designs and documents the end-to-end prospecting process, including automated multi-touch sequences (Email, LinkedIn, WhatsApp). - Quickly adapts prospecting tactics based on real-time conversion data, identifying which categories or messaging hooks are underperforming and initiating corrective technical actions. - Familiarity with agentic sales platforms and WhatsApp Business API to maintain high engagement rates in a scalable, semi-autonomous manner. Proven Excellence in Cross-Functional Articulation & Execution - Takes full accountability for the "Data-to-Hunter" bridge, acting as the technical-commercial advisor who tells the Hunter team exactly where to focus their effort for maximum ROI. - Consistently ensures lead quality standards are met, resolving bottlenecks in the handoff process and providing Hunters with full merchant context before every meeting. - Demonstrates the initiative to lead "Pipeline War Rooms" for underperforming categories, adjusting scraping sources or enrichment logic without needing constant supervision. Experienced in Strategic Communication & Growth Logic - Articulates complex GTM dynamics (like lead-to-meeting elasticities and channel performance) into clear, actionable business cases for the Head of Marketplace. - Presents Funnel Reviews to leadership, confidently translating technical metrics (scraping success, enrichment accuracy) into narratives of commercial growth and competitive advantage. - Effectively manages up