Growth Engineer @ Petra Labs

About the company

Petra Labs is an end-to-end answer engine optimization (AEO) partner for enterprise brands that combines a proprietary measurement platform with embedded AEO experts and custom attribution models.

About this role

About Petra Labs Petra Labs is building the attribution and experimentation layer for AI search. We believe the future of commerce will be shaped by AI-driven information retrieval, yet most companies lack the infrastructure to understand and capitalize on this emerging growth channel. Petra Labs uses large-scale simulations, agentic analysis, and deeply embedded integrations to turn AI search from a black box into a measurable growth channel teams can rigorously optimize and allocate spend against.   Raised $5M+ in funding from Tier-1 VCs. We work in our SoHo, New York office.   Culture - We hire a small number of extremely talented people and give them as much ownership and autonomy as possible - We are truth-seeking. Transparent, direct discourse is encouraged. We challenge existing beliefs in pursuit of always getting better - We work hard and are unapologetic about the level of effort required to build a generational company The Role Today, the vast majority of our pipeline comes from inbounds and referrals from success with our existing customers. While great, we are now going to focus resources on building out growth and marketing. We need someone who can work with leadership on building the GTM engine from the ground up: generate qualified enterprise leads, create content that educates a market that barely knows this category exists, and run experiments across channels to find what converts. What You'll Do - Pipeline & Demand Gen - Build pipeline. Run targeted outbound to marketing leaders, VPs, and CMOs. - Own campaigns end to end. Run paid, landing pages, email sequences, and other demand gen channels. You’ll own everything from who we’re targeting and what we’re saying to what happens after someone converts. - Figure out what’s working and what isn’t. If a channel stops converting, dig into why. Don’t just increase spend or move on to the next thing. - Test constantly. New channels, messaging, audiences, offers, and formats. Some things will work and plenty won’t. The goal is to learn quickly and keep improving what does. What We’re Looking For - We care less about where you’ve worked and more about what you’ve actually done. You should be able to point to things you’ve built, results you’ve driven, and problems you’ve figured out yourself. - You’ve built a growth channel before. You’ve taken something from zero, figured out what worked, and turned it into real pipeline or revenue. You’re comfortable owning the whole thing, not just one piece of it. - You’re good with numbers. You know what your channels are costing, what they’re producing, and where the bottlenecks are. You can build a model, dig through a dashboard, and answer your own questions without waiting on someone else. - You figure things out yourself. Whether it’s setting up a CRM workflow, automating something repetitive, or getting two tools to talk to each other, you’re comfortable getting your hands dirty. - You can write. A big part of this job is taking something technical or complicated and making it simple and interesting. You should be able to write something a CMO would actually want to read or send to their team. - You’re comfortable selling services. Petra isn’t SaaS. Our deals are meaningful, the sales process can take time, and our buyers are sophisticated marketing leaders. You need to understand how to build trust and sell something that isn’t as simple as clicking “start trial.” - You want a lot of ownership. We’re still early, so the job won’t always fit neatly into a box. We’re looking for someone who likes that and wants to help figure out what the role becomes. Compensation & Details - Competitive salary + meaningful equity - this is a seed-stage founding team role - In-person in New York City - Reports directly to the founders - High autonomy, low bureaucracy, real ownership