Director, Growth Engineering

About the company

onX develops digital outdoor navigation and mapping software used by millions of hunters, off-roaders, hikers, anglers and other outdoor enthusiasts.

About this role

<div class="content-intro"><h3>ABOUT onX</h3> <p>We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.</p> <p>We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver.</p> <p>Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.</p> <p>We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.</p> <p>Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.</p></div><h3>ABOUT THIS OPPORTUNITY</h3> <p>The Director of Growth Engineering will lead the Growth engineering teams with strong partnership with growth product, overseeing all software engineering efforts dedicated to driving user acquisition, activation, and conversion across iOS, Android, and Web platforms. This role is a critical blend of strategic vision, technical leadership, and cross-functional collaboration aimed at scaling our growth platform and services to maximize User Acquisition, Annual Recurring Revenue (ARR) and user lifetime value while maintaining engineering standards and excellence.</p> <h3>WHAT YOU'LL DO<br><em>^{Essential Job Duties &amp; Functions}</em></h3> <p><strong>Strategic Engineering Leadership</strong></p> <ul> <li>Define and articulate a multi-year Growth Engineering Strategy aligned with corporate goals such as new market entry and feature expansion.</li> <li>Facilitate long-term engineering strategies in partnership with the Product organization.</li> <li>Collaborate with Marketing to develop and optimize the marketing technology stack strategy.</li> <li>Champion an innovation-led culture focused on A/B testing infrastructure and rapid experimentation to optimize the conversion funnel.</li> </ul> <p><strong>Technical Oversight &amp; Architecture</strong></p> <ul> <li>Oversee the design and evolution of highly available, secure growth foundational systems</li> <li>Push for more scalable and maintainable future systems within the Growth teams and establish technical standards.</li> <li>Drive the development of personalization engineering, including User Personalization systems.</li> <li>Bridge the gap between Growth data and Data Engineering/BI to improve data warehousing and business metric reporting.</li> <li>Own the SDLC and enable and execute on solid foundations for operational excellence.</li> </ul> <p><strong>Team Management &amp; Development</strong></p> <ul> <li>Lead and evolve a team of Engineering Managers and Software Engineers across multiple platforms: backend, mobile, and Web.</li> <li>Mentor and coach technical leaders while driving hiring, performance reviews, and career progression plans.</li> <li>Educate the team on growth strategies and building future-proof technical solutions.</li> <li>Refine the Growth-domain career ladder to ensure alignment with broader engineering leveling.</li> </ul> <p><strong>Cross-Functional Collaboration</strong></p> <ul> <li>Partner closely with User Acquisition (UA) and Marketing Automation (MA) teams to align engineering deliverables with campaign goals.</li> <li>Coordinate with Data Engineering and Business Intelligence to ensure accurate measurements of growth funnel events to downstream reporting and analysis.</li> <li>Partner with vertical Product and Engineering leads to ensure horizontal Growth initiatives integrate seamlessly with the overall product roadmap.</li> </ul> <h3>WHAT YOU’LL BRING</h3> <ul> <li>Proven experience at least 4+ years in technical leadership across growth teams, specifically within mobile and web environments.</li> <li>Strong background in technical solutions involving marketing, product, and engineering teams.</li> <li>Track record instituting sound SDLC practices (testing, code review, incident response, observability) in high-velocity environment, can balance speed with system quality</li> <li>Expertise in managing complex subscription lifecycles and payment integration systems.</li> <li>Ability to act as a multiplier for teams, proactively identifying and owning areas of improvement.</li> <li>Deep understanding of experimentation methodologies, including A/B testing and instrumentation.</li> <li>A strong curiosity for exploring new technologies, including AI</li> <li>A shared passion for and ability to demonstrate onX’s Company Values.</li> <li>Permanent US work authorization is a condition of employment with onX.&nbsp;</li> <li>Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp.</li> </ul> <h3>ADDED BONUSES</h3> <p>Though not required, we would be thrilled to consider candidates with any of the following:</p> <ul> <li>Experience working and integrating with user attribution and marketing automation technologies</li> <li>Experience with analytics technology that tracks and reports website and app traffic, user behavior, and visitor data</li> <li>Experience with reporting tools like Tableau, Looker, etc.</li> </ul> <h3>THE ONX EXPERIENCE</h3> <p>onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connect