Demand Capture Manager, Search & AI

About the company

Zip Security provides an AI-powered platform that automates endpoint protection, identity and access management, mobile device security, and compliance workflows, integrating with CrowdStrike, Jamf, Intune, Azure AD/Entra ID, Okta.

About this role

ABOUT ZIP SECURITY Cybersecurity for growing businesses is broken. Even enterprises spend heavily across hundreds of disconnected tools for marginal real-world benefit. For startups and mid-sized firms, this gap often means forgoing security entirely, or cobbling together a solution that leaves them vulnerable in other ways. At Zip Security, we build solutions that make enterprise cybersecurity effective and doable for growing businesses of all kinds, whether or not they have a security team in house. Our product is a complete security program that automates device management, endpoint security, identity and access management, compliance, and managed IT and security operations to keep teams of all kinds protected. We help our customers pick their right security frameworks, correctly deploy the tools, policies, and controls they need, and keep everything enforced over time, so their business is protected and compliant, 24/7. Zip is at the cutting edge of what's possible in cybersecurity, and dedicated to delivering value for our customers. It's a big part of why we're backed by Ballistic Ventures https://ballisticventures.com/why-we-invested-in-zip-security/. Major platforms are opening APIs that enable automated management at scale, new government initiatives are surfacing global threat data, and we're positioned to be the first to properly integrate all of it. We're looking for driven, talented people to help us get there. If this resonates with you, we invite you to consider building alongside our team. ABOUT THE ROLE Demand for what Zip Security does already exists. Security buyers are researching the exact problems we solve every day, across Google, ChatGPT, and other AI answer engines. This role exists to capture that demand: make sure those buyers find Zip, and turn what they find into pipeline. At its core, this is a role for a strong SEO and AEO expert who is curious about Google Ads. You'll own organic and AI search end to end, guide our paid search program alongside the agency that runs it, and have support on reporting and strategy. It's the right role for someone who wants to understand why the numbers moved, not just report that they moved. WHAT YOU WILL BUILD AT ZIP SECURITY - An organic search engine that wins high-intent queries. Own Zip's SEO strategy end to end, from technical foundations (crawling, indexing, site architecture, structured data) through content, internal linking, and authority. - Zip's AEO strategy. Systematically grow Zip's visibility and citations when buyers research security and compliance questions through ChatGPT, Google AI experiences, and other answer engines. - A search roadmap built on real buyer questions. Identify the topics and queries security buyers are actively researching, prioritized by commercial opportunity rather than search volume. - A conversion engine, not just a traffic engine. Analyze how visitors move through Zip's site, find the friction in high-intent journeys, and test landing pages, messaging, and calls to action that turn visits into qualified pipeline. - One keyword strategy across paid and organic. Own the research that decides which queries are a paid play, which are an organic content play, and where Zip should own a topic with both. Guide priorities and targets with the agency that runs our Google Ads account, and feed what each channel learns back into the other. - The measurement to know what's working. Shape reporting that connects search, AI visibility, and website behavior to pipeline and revenue, with support from the team on building reports and strategy. - A culture of experiments. Turn observations into hypotheses and hypotheses into measurable experiments, including where competitors are capturing search and AI visibility that Zip should own. - Own the distribution strategy for the content you create. Decide how and where content gets distributed across channels, not just what gets made. We believe great teams are built by curious people who care deeply about learning, collaboration, and ownership. At Zip Security, you'll have the autonomy to contribute ideas, shape decisions, and help build both our product and our culture. If you're excited about the role, we encourage you to apply, even if your experience doesn't perfectly align with every qualification. WHAT WE'RE LOOKING FOR - 2+ years in SEO, growth, search, or digital acquisition, ideally in B2B SaaS or another high-consideration category. - Deep technical SEO expertise: crawling, indexing, site architecture, structured data, Core Web Vitals, redirects, canonicals, and diagnosing technical search issues yourself. - Genuine curiosity about AEO, GEO, and LLM visibility, ideally with hands-on experimentation into how brands earn citations inside ChatGPT and other AI answer engines. - Working knowledge of Google Ads and the ability to marry keyword strategy across organic and paid: researching which queries should be a paid play, which should be organic content, and where Zip should bottom out a topic with both. Our agency runs the account; you set the direction. - Strong analytical skills and hands-on fluency with Google Search Console, GA4, and modern SEO tools, including the instinct to investigate the data yourself when something moves. - Experience connecting acquisition activity to conversion, pipeline, and revenue, and turning messy datasets into clear, actionable recommendations. - Comfort operating independently, with support from the team and our agency on reporting and strategy. - Cybersecurity experience is valuable but not required. We're more interested in an exceptional search operator who can learn our market deeply. WHAT WE OFFER - Competitive compensation, equity, and comprehensive health benefits starting on day one - 401(k) plan to help you invest in your future - Flexible hybrid work environment (2-3 days in office! You decide what is best for you!) - Monthly wellness bene