Customer Engineering Director

About this role

LIFE AT UIPATH The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power. To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose. Could that be you? YOUR MISSION We are looking for an experienced Director of Customer Engineering to lead our customer-facing technical team in Greater China, covering Mainland China, Taiwan, and Hong Kong. You will guide a team of consultants who operate across the full customer lifecycle - from first technical conversation to successful platform adoption. The team brings together strong technical advisory, solution engineering, platform guidance, and adoption expertise to help customers evaluate, implement, and expand their use of UiPath. You will be responsible for the performance, prioritization, coaching, and execution quality of the team. Beyond leading the core Customer Engineering function, you will play an active role in shaping regional services go-to-market strategy — partnering with GTM and sales leadership on field plays, solution positioning, and pipeline acceleration. You will also carry accountability for the delivery quality of Professional Services engagements in the region, ensuring customers move from contract to value with speed and confidence. Working across pre-sales, delivery, and post-sales motions, you will help the region improve technical win rates, adoption outcomes, expansion potential, and long-term customer value realization. WHAT YOU'LL DO AT UIPATH • Lead, coach, and develop your team across Mainland China, Taiwan, and Hong Kong • Guide the team's execution across demos, technical discovery, POCs, competitive positioning, solution design advisory, platform setup recommendations, and post-sales technical guidance • Partner with GTM leadership to prioritize customer engagements, technical pursuits, and adoption opportunities • Ensure the team is focused on the highest-impact accounts, opportunities, and customer outcomes • Review and improve the quality of technical account strategies, POCs, adoption plans, and customer advisory engagements • Coach team members on technical storytelling, executive communication, customer discovery, competitive positioning, and advisory conversations. • Support complex or strategic customer engagements where senior technical leadership is required • Build team capability through hiring, onboarding, enablement, performance management, and career development • Help the team connect technical recommendations with customer business outcomes, adoption milestones, and long-term platform maturity • Monitor regional customer patterns, adoption blockers, competitive insights, and product feedback, and share them with relevant internal teams • Promote consistent use of reusable playbooks, demo assets, POC approaches, adoption frameworks, and technical best practices • Represent the regional technical perspective in account planning, business reviews, and leadership discussions • Collaborate with GTM leadership on regional go-to-market strategy, work with regional sales for identifying potential services opportunities, understand customer requirements and help draft solutions; draft SOWs • Oversee scoped Professional Services delivery engagements for strategic accounts in the region, ensuring on-time, on-budget outcomes; act as the senior delivery point of contact for escalations, milestone reviews, and customer satisfaction during implementation phases • Define and maintain delivery standards, project governance frameworks, to ensure consistency and quality across Professional Services engagements in the region.   WHAT YOU'LL BRING TO THE TEAM • Experience leading customer-facing technical teams such as Sales Engineering, Solution Consulting, Technical Account Management, Customer Engineering, or Technical Consulting • Strong understanding of enterprise software, automation, AI, SaaS/cloud platforms, architecture, integrations, security, and deployment considerations • Experience across both pre-sales and post-sales customer motions • Proven ability to build or evolve a technical field function, including role definition, engagement models, KPIs, and enablement • Commercial awareness, with the ability to support pipeline progression, technical win strategies, adoption, expansion, and retention • Credibility with senior technical and business stakeholders, including executives, architects, automation leaders, and transformation owners • Ability to coach teams on demos, POCs, competitive positioning, technical storytelling, solution design, and customer advisory conversations • Strong judgment in complex or ambiguous customer situations • Excellent communication, executive presence, and stakeholder management skills • Fluency in Mandarin and English, written and spoken • Familiarity with GTM motions, solution plays, partner and pipeline generation strategies; ability to translate technical positioning into compelling go-to-market narratives for services • Experience overseeing or directly delivering Professional Services engagements, including project governance, resource coordination, milestone tracking, and customer stakeholder management through implementation and go-live. Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned. Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there