AI Product Manager - Media Experience Required (NYC or Toronto)

About this role

<div class="content-intro"><h1><strong>Shape the Future with TribalScale</strong></h1> <p>TribalScale is a digital innovation firm that helps organizations adapt and thrive in a rapidly changing world. We partner with clients to build transformative digital products, modernize technology platforms, and apply emerging technologies—including artificial intelligence—to meaningful business challenges.<br>Our teams work closely with clients from strategy through execution. We value curiosity, ownership, practical innovation, and people who are comfortable turning ambiguity into action.</p> <p><strong>Our Digital Expertise</strong></p> <ul> <li><strong>Transformation Experts:</strong> We transform traditional business models into agile, AI-powered ecosystems.</li> <li><strong>Strategic Visionaries:</strong> We navigate the uncharted waters of technological evolution.</li> <li><strong>Product Virtuosos:</strong> We orchestrate the creation of world-class digital solutions.</li> <li><strong>Code Optimizers:</strong> We leverage AI to refine and perfect digital systems.</li> </ul> <p><strong>Our Technological Toolkit</strong></p> <ul> <li><strong>Mobile &amp; Web Development: </strong>(iOS, Android, React Native, React, Node.js)</li> <li><strong>Voice-Activated Platforms:</strong> (Amazon Alexa, Google Home)</li> <li><strong>Connected Ecosystems: </strong>(Cars and Homes)</li> <li><strong>Streaming Platforms:</strong> (Roku, Fire TV, Android TV, tvOS)</li> </ul> <p><strong>The TribalScale Professional</strong></p> <p>You thrive in challenging environments where innovation is key. Your passion for technology is matched only by your drive to redefine its limits. You seek more than a job; you seek a calling—a chance to make a lasting impact on the digital landscape.</p></div><h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold" data-sourcepos="19:1-19:12;654-665">The Role</h2> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="21:1-21:501;667-1167">We're looking for a Digital Product Manager who can own a client engagement end-to-end — from scoping to shipped product — across three kinds of work: building new AI agents, standing up greenfield products the agentic way, and helping established companies rebuild aging platforms and level up their teams to work AI-natively. You'll sit between clients and agentic engineering teams, turning ambiguous business problems into scoped, sequenced, shippable work — whatever form that work takes.</p> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="23:1-23:604;1169-1772">This isn't a role for someone who's only managed roadmaps in a single-product SaaS company, and it isn't a narrow "AI agent PM" role either. Some engagements will be zero-to-one greenfield builds. Some will be rebuilding a client's legacy platform without breaking what already works. Some will involve teaching a client's own team how to build and ship AI-natively so they don't need us in the room forever. You've worked in an agency or consulting environment, you know how to run multiple client relationships at once, and you know how to say "no" to a client gracefully when the ask doesn't hold up.</p> <hr class="border-border-200 border-t-0.5 my-3 mx-1.5"> <h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold" data-sourcepos="27:1-27:18;1779-1796">What You'll Do</h2> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3" data-sourcepos="29:1-39:169;1798-3608"> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="29:1-29:178;1798-1975"><strong>Own client engagements end-to-end</strong>&nbsp;— from discovery and scoping through delivery, acting as the primary product voice with the client, not hidden behind an account manager.</li> <li><strong>Subject Matter Expertise on Streaming &amp; OTT Media Products</strong> — have informed opinions on toolsets, tradeoffs, and functionality for products that enable consumer media consumption&nbsp;</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="30:1-30:156;1976-2131"><strong>Scope and run greenfield product builds</strong>&nbsp;— take a zero-to-one idea and turn it into a sequenced, shippable roadmap built the agentic way from day one.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="31:1-31:201;2132-2332"><strong>Lead platform rebuild and modernization engagements</strong>&nbsp;— help clients replatform or rebuild legacy systems without stalling their existing business, balancing technical debt against delivery speed.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="32:1-32:200;2333-2532"><strong>Design and help deliver AI-native enablement</strong>&nbsp;— work with clients' own product and engineering teams to build their internal muscle for agentic development, not just hand off a finished product.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="33:1-33:165;2533-2697"><strong>Translate ambiguous client asks into scoped work</strong>&nbsp;— write PRDs, define success criteria, and sequence delivery so engineers know exactly what to build and why.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="34:1-34:194;2698-2891"><strong>Partner directly with agentic engineers</strong>&nbsp;— understand the difference between a deterministic workflow and a true agentic use case, and help the team pick the right one for each engagement.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="35:1-35:125;2892-3016"><strong>Set guardrails and evaluation criteria</strong>&nbsp;for AI agents before they touch a client's real data or production environment.</li> <li class="font-claude-respo